Globespotting – April

PR Campaigns & Stunts

GOD’S PLAN


What?

The 02 renamed to 03 in honour of the infamous line in Drake’s song, God’s Plan, when he played at the venue this month

Who and When?

The iconic arena transformed its sign for Drake’s residency in London

Where?

The story was reported in The Metro, The Daily Star, The Telegraph and NME to name a few

Why?

Using Drake’s iconic and catchy line “Turn the 02 into the 03” was a PR gift for 02 – simple but effective

 

EVERY DAY WE’RE HINCHING


What?

Dr. Beckmann gifted a prototype of Pet Stain & Odour Remover to cleaning influencer Mrs. Hinch featuring her very own pooch, Henry

Who and When?

The cleaning and laundry brand, already a favourite of mega influencer, Mrs. Hinch, sent the prototype, which is a sister product to its award winning Carpet Stain Remover, to build hype prior to its official launch later this year

Where?

An image of the product made it on to @Mrshinchhome – one of the most highly sought after social media pages at the moment with over 2.4m followers

Why?

Mrs Hinch is inundated with brands gifting her products to review but only the best and most relevant make it through organically – the personal touch was a winner here

 

JUST GROW IT


What?

Nike were praised for featuring a model with armpit hair in a recent ad

Who and When?

The image of model Annahstasia Enuke was posted on Nike’s Instagram page, simply titled ‘Big Mood’

Where?

Coverage came in heavy from nationals and fashion magazines alike, such as Glamour, Independent, BBC, Cosmopolitan, The Daily Mail and The Metro

Why?

Nike are always fresh and relevant, and in 2019 brands are challenging society’s perception of women.

Can I get a whoop whoop up in hair?

 

THE UK’S COOLEST WORKOUT


What?

Brazen client, Chill Factore launched the UK’s first ever Snow-Ga class on its slope

Who and When?

The UK’s longest snow slope launched a super cool workout – snow yoga – with celeb Gemma Merna and netball team, Manchester Thunder

Where?

Shots of Gemma performing iconic yoga poses hit the headlines both nationally and regionally, including Daily Express and Manchester Evening News

Why?

Health and wellbeing is firmly on the media agenda this year enabling us to ride the zeitgeist to secure column inches. And who doesn’t love a good pun?

 

 

TRENDS


 

IN A PICKLE

As always, brands went to town with fake news for April Fools.

A particular prank that left some customers disappointed was Mcdonald’s announcement of The McPickle burger in Australia. The burger would be made up of juicy pickles, melted cheese, ketchup and sesame buns.

The global food chain also announced milkshake dipping sauces – and some social fans were lovin’ it!

 

RETURN OF GOT

The eighth and final season of Game of Thrones premiered on April 14th.

KFC made the most of the trending topic, reminding their customers the best way to watch the show’s infamous fiery scenes was over a bucket of their Hot & Spicy chicken.

Oreo also jumped on the bandwagon with their incredible Oreo x Game Of Thrones opening sequence.

 

AN EGG-CELLENT EASTER

Easter lent itself to many PR campaigns and NPD ideas, however some went down a lot better than others.

Whilst KFC’s announcement of a Hot Cross Bun Burger was lapped up by media,  supermarket, Waitrose received backlash for its limited edition chocolate ducklings which were accused of being racist after naming the dark chocolate duckling ‘ugly’.

Have a quacking Easter to you, too!

#PRFAIL

TINDER GOT SWIPED LEFT


What?

For April Fools, Tinder announced the launch of height verification for men, leading to a battle of the sexes

Who and When?

Angry male users took to social media announcing their disgust, suggesting a weight verification tool for women

Where?

The story was covered by The Metro, The Mirror, Pretty52 and The Daily Mail

Why?

After opening a huge sexist debate, Tinder certainly weren’t short of press attention

 

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