‘I RUG YOU’ DR BECKMANN
Insight
Household cleaning products rarely earn news headlines, so we needed a bold, playful story to push Dr Beckmann into popular culture.
Idea
We told the story of Becki Cocks, a young woman so devoted to her rug, Mat, (and keeping it clean) that she married it. We staged the full wedding in a carpet shop, complete with guests, celebrant, bridesmaids, wedding dress, photos and video, a media-ready stunt blending humour with product relevance.
Impact
10m+
Video views
11m+
Social hits
63m+
OTS
