![](https://wearebrazenpr.com/wp-content/uploads/2024/04/brazen-dr-beckmann-I-rug-you-hero-2.jpg)
‘I RUG YOU’ DR BECKMANN
![Jaw to Floor logo](https://wearebrazenpr.com/wp-content/themes/brazenpr/img/2024/jaw-to-floor-logo-wide.png)
Idea
Dr Beckmann asked Brazen to mastermind a high-profile PR stunt to put its No.1 Carpet Stain Remover on the news agenda, boosting brand awareness and sales.
So we told the story of Becki Cocks – a young woman who loved cleaning and caring for her beloved rug (Mat) so much, she married it!
We staged the wedding in a carpet shop, complete with guests, celebrant, wedding dress, bridesmaids plus all the trimmings, filming and photographing the entire event.
![](https://wearebrazenpr.com/wp-content/uploads/2024/04/brazen-dr-beckmann-I-rug-you-gallery-2.jpg)
![](https://wearebrazenpr.com/wp-content/uploads/2024/04/brazen-dr-beckmann-I-rug-you-gallery-1.jpg)
![Jaw to Floor logo](https://wearebrazenpr.com/wp-content/themes/brazenpr/img/2024/jaw-to-floor-logo-wide.png)
Impact
22
News hits
3.4m
Video views inc The Sun Online
1.6m
Video views on X
11m+
Total social reach
63m+
OTS
25%
25% spike in sales of Carpet Stain Remover
Double
PR Award Winner