Social Soundbites – 10 September
Top 3 Social Media Stories this week
DOMINO’S CALLS OFF SOCIAL MEDIA CAMPAIGN
It’s always great when a social media campaign smashes KPIs and is more successful than expected, however Domino’s pizza in Russia had to abandon a social media campaign because of just that. The slightly ill-conceived campaign which offered a lifetime supply of free pizza to anyone who tattooed the brand’s logo ‘in a prominent place’, was called off because too many people took part. Scheduled to last two months, it was abandoned after only five days after Vkontakte, Russia’s version of Facebook flooded with images of the logo permanently etched onto fans’ bodies. Whilst we’re not sure we’d take part for pizza, if Krispy Kreme ever try anything similar, we’ll be at the front of the queue…
INSTAGRAM TO LAUNCH SHOPPING APP
Instagram is reportedly set to launch a new standalone app to maximise the potential of shopping on the platform, without risking the existing user experience. Linked to your existing Instagram account, the app would highlight the shops of brands users already follow and creates an opportunity for other brands to advertise their shops alongside this organic content. The step towards a dedicated shopping channel not only allows brands to tap into Instagram’s billion active users, but provides an opportunity to deliver a measurable ROI. Whilst there’s no date on the release just yet, we’re excited to see how this changes our online shopping experience.
M&S LAUNCHES IT’S BIGGEST EVER SOCIAL MEDIA CAMPAIGN
M&S has kicked off a year-long social media campaign with not one, but FOUR mega influencers in its ranks. Amanda Holden, Rochelle Humes, Paddy McGuinness and Emma Willis come together to taste test M&S products and debate their favourites. Content will be hosted each month on Instagram TV, YouTube and Facebook. It’s a game-changing move from the brand as it’s the first time social-first content takes centre stage in its food marketing – the campaign will not only leverage the stars’ 9 million combined social media followers but will be supported by POS material promoting the celebrities’ favourite dishes.
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