Social Soundbites – 13 August
Top 3 Social Media Stories this week
SNAPCHAT LOSES 3 MILLION DAILY USERS
The cracks are starting to show for Snapchat, as the company’s latest earnings report revealed the platform has lost 3 million daily active users in the last quarter, falling from 191 million in the company’s previous update to 188 million at the latest count. This news suggests Facebook and Instagram are successfully drawing users away from the newer social network after several years of ruthlessly replicating popular Snapchat features, particularly Stories. However on a more positive note for Snapchat, the company also reported a 44% year-on-year increase in revenues and a 48% year-on-year rise in ad revenues.
FACEBOOK LAUNCHES AR GAMES FOR GROUP CHAT
As if news wasn’t bad enough for Snapchat this week, rival Facebook also announced the launch of interactive AR games for group Messenger video chats, once again courting interest from the market of younger consumers who usually turn to Snapchat to get their social media fix. The option allows up to 6 players at once to take on one of two new games – spaceship navigator game Asteroids Attack or selfie-based time challenge ‘Don’t Smile’ – but Facebook has suggested it plans to roll out a wider variety of similar games in future.
FACEBOOK TESTS OPTION TO FOLLOW BREAKING NEWS
Facebook is currently testing a new option with 14 global publishers which would allow users to click to follow an emerging breaking news story, receiving a notification each time new content is shared around the event. This feature would replace the discontinued ‘Trending’ option, and would help solve the problem of users seeing updates related to breaking news out of context by sorting posts around the topic into a chronological order of events.
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