Digital Digest – 18 June
Top 3 Digital News this week
3D-180 DEGREE VIDEO COMES TO FACEBOOK
Facebook has come another step closer to launch a virtual reality social post format this week, with the launch of 3D-180 degree video posts. While the format is best viewed through a VR headset for the full experience, mobile viewers still have the opportunity to tilt to view the video content from different angles, giving a greater degree of realism and immersion. The social media giant admits that filming and uploading this content format still requires a degree of technical understanding but is looking into ways to make 3D video more accessible to all.
TWITTER CHANGES FEEDS TO PRIORITISE BREAKING NEWS
Twitter has announced it will be gradually rolling out a series of changes to the way posts are displayed and organised within the app, with a particular focus on prioritising breaking news and live events. The move will include a ‘happening now’ module within the app, with the option to tap into a breaking story to view a dedicated thread of highlight tweets around the topic. The changes will also affect the Explore tab, which will be organised by topic rather than format.
INSTAGRAM MAKES STORIES SHOPPABLE
Instagram has launched a shopping tag brands can add to their Stories, allowing shoppers to simply tap the shopping bag icon to purchase a featured product. The move comes seven months after Instagram Stories hit 300M daily active users, so could represent a highly lucrative new sales channels for brands, with Adidas and Louis Vuitton amongst the first to test the new feature.
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