Globespotting – May

PR Campaigns & Stunts

ASOS SWIPES RIGHT FOR CUSTOMER


What?

ASOS gives student the opportunity to be a model following a derogatory comment from a Tinder user

Who and When?

University student Thea shared a message from Tinder where she was mocked by a boy for looking ‘awful’ in as ASOS dress. When the brand got wind of the story, they put a photo of Thea on their website to sell the dress

Where?

After going viral on social media, the story got support from The Sun, Independent, Lad Bible, BBC News and the Daily Mail

Why?

A brilliant reactive story off the back of a social media post, the brand cleverly championed girl power and won column inches, and customers, as a result

 

GAME OF DON’T-CHECK-YOUR-PHONES


What?

GoT fans given the opportunity to purchase ‘spoiler insurance’

Who and When?

During the final series of the most anticipated tv show in the world, Game of Thrones, Endsleigh revealed it was offering £100 insurance just in case family and friends ruined the ending for them

Where?

The story was picked up by national titles including The Sun, Lad Bible, The Metro, The Mirror and The Daily Star

Why?

The story was simple and low budget, but hugely topical and relatable

 

A BONERLESS BATHING SUIT


What?

Pornhub launches outrageous limited edition ‘bonerless’ swimming trunks

Who and When?

The Bonerless Bathing Suit contains a special lining that helps to camouflage and conceal any embarrassing, erm… excitement

Where?

The story was picked up online by national titles including Metro and Mirror as well as men’s media titles including Ask Men and LADBible

Why?

The bold NPD launch was on-brand and tackled a taboo topic with humour. It might have raised a few eyebrows but it definitely got tongues wagging

 

HOLY SNOW!


What?

A snowboarding vicar blesses the snow at Chill Factore to celebrate the end of a successful European ski season

Who and When?

Brazen invited snowboarding Church of England vicar, Steven Young, to the UK’s longest indoor ski slope. Steven took to the snow and performed jumps in his vestments whilst a rock choir sang Beyonce’s Halo & Don’t Stop Believing

Where?

The stunt was featured on ITV’s Granada Reports and was picked up by nationals including the Daily Mirror and The Sun

Why?

This is where being 10% Brazen bonkers helps!

 

TRENDS


 

MILKSHAKE BRINGS POLITICIANS TO THE YARD

May brought another month of political madness and with it came milkshake gate.

After a stream of unpopular politicians had milkshake thrown over them in the run up to local and European elections, McDonald’s were asked to stop serving them.

Burger King responded with a cheeky tweet: ‘we‘re selling milkshakes all weekend. Have fun’’. Other brands offered free milkshakes outside polling stations.

Talk about milking it!

 

AND ANOTHER ROYAL BABY

Meghan Markle and Prince Harry welcomed baby boy Archie Harrison Mountbatten-Windsor (try saying that after a G&T, Queenie). One of the most anticipated births in years, it gave media and brands a right royal opportunity to jump on the baby bandwagon.

Everyone’s favourite bear, Winnie the Pooh, created a short animation as a gift to the Duke and Duchess of Sussex. And our very own Dr Beckmann turned its PR stunt into a print ad reassuring the royal couple that its famous Carpet Stain Remover would take care of the mess, leaving them to take care of the baby.

 

NATIONAL DOUGHNUT WEEK

It might just be one of Brazen’s favourite campaigns to work on: the annual National Doughnut Week!

This year saw the creation of Eurovision-themed doughnuts, a Roald Dahl-inspired range and some utterly unique Lambrini doughnuts – so good we landed them on Good Morning Britain and secured blanket national coverage.

Krispy Kreme – if you’re looking for a hungry and clever PR team, give us a shout 😉

#PRFAIL

ITSY BITSY TEENY WEENY NON-WATERPROOF BIKINI


What?

Social media backlashed when a fashion retailer admitted to a customer their bikini was for ‘poolside posing only’

Who and When?

A Pretty Little Thing customer shamed the retailer after the dye in her £60 bikini seeped out in the wash. After making a complaint, the brand revealed the bikini wasn’t designed to get wet and shouldn’t be worn while swimming

Where?

Following a backlash across social media, the story was picked up the Mail Online, Metro, The Sun, Buzzfeed, Huffington Post and the Mirror to name a few

Why?

Social media = live TV. Be careful what you say! You might find yourself sliding out of DMs and into the Daily Mail…

 

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