Globespotting – May
PR Campaigns & Stunts
ASOS SWIPES RIGHT FOR CUSTOMER
What?
ASOS gives student the opportunity to be a model following a derogatory comment from a Tinder user
Who and When?
University student Thea shared a message from Tinder where she was mocked by a boy for looking ‘awful’ in as ASOS dress. When the brand got wind of the story, they put a photo of Thea on their website to sell the dress
Where?
After going viral on social media, the story got support from The Sun, Independent, Lad Bible, BBC News and the Daily Mail
Why?
A brilliant reactive story off the back of a social media post, the brand cleverly championed girl power and won column inches, and customers, as a result
GAME OF DON’T-CHECK-YOUR-PHONES
What?
GoT fans given the opportunity to purchase ‘spoiler insurance’
Who and When?
During the final series of the most anticipated tv show in the world, Game of Thrones, Endsleigh revealed it was offering £100 insurance just in case family and friends ruined the ending for them
Where?
The story was picked up by national titles including The Sun, Lad Bible, The Metro, The Mirror and The Daily Star
Why?
The story was simple and low budget, but hugely topical and relatable
A BONERLESS BATHING SUIT
What?
Pornhub launches outrageous limited edition ‘bonerless’ swimming trunks
Who and When?
The Bonerless Bathing Suit contains a special lining that helps to camouflage and conceal any embarrassing, erm… excitement
Where?
The story was picked up online by national titles including Metro and Mirror as well as men’s media titles including Ask Men and LADBible
Why?
The bold NPD launch was on-brand and tackled a taboo topic with humour. It might have raised a few eyebrows but it definitely got tongues wagging
HOLY SNOW!
What?
A snowboarding vicar blesses the snow at Chill Factore to celebrate the end of a successful European ski season
Who and When?
Brazen invited snowboarding Church of England vicar, Steven Young, to the UK’s longest indoor ski slope. Steven took to the snow and performed jumps in his vestments whilst a rock choir sang Beyonce’s Halo & Don’t Stop Believing
Where?
The stunt was featured on ITV’s Granada Reports and was picked up by nationals including the Daily Mirror and The Sun
Why?
This is where being 10% Brazen bonkers helps!
TRENDS
MILKSHAKE BRINGS POLITICIANS TO THE YARD
May brought another month of political madness and with it came milkshake gate.
After a stream of unpopular politicians had milkshake thrown over them in the run up to local and European elections, McDonald’s were asked to stop serving them.
Burger King responded with a cheeky tweet: ‘we‘re selling milkshakes all weekend. Have fun’’. Other brands offered free milkshakes outside polling stations.
Talk about milking it!
AND ANOTHER ROYAL BABY
Meghan Markle and Prince Harry welcomed baby boy Archie Harrison Mountbatten-Windsor (try saying that after a G&T, Queenie). One of the most anticipated births in years, it gave media and brands a right royal opportunity to jump on the baby bandwagon.
Everyone’s favourite bear, Winnie the Pooh, created a short animation as a gift to the Duke and Duchess of Sussex. And our very own Dr Beckmann turned its PR stunt into a print ad reassuring the royal couple that its famous Carpet Stain Remover would take care of the mess, leaving them to take care of the baby.
NATIONAL DOUGHNUT WEEK
It might just be one of Brazen’s favourite campaigns to work on: the annual National Doughnut Week!
This year saw the creation of Eurovision-themed doughnuts, a Roald Dahl-inspired range and some utterly unique Lambrini doughnuts – so good we landed them on Good Morning Britain and secured blanket national coverage.
Krispy Kreme – if you’re looking for a hungry and clever PR team, give us a shout 😉
#PRFAIL
ITSY BITSY TEENY WEENY NON-WATERPROOF BIKINI
What?
Social media backlashed when a fashion retailer admitted to a customer their bikini was for ‘poolside posing only’
Who and When?
A Pretty Little Thing customer shamed the retailer after the dye in her £60 bikini seeped out in the wash. After making a complaint, the brand revealed the bikini wasn’t designed to get wet and shouldn’t be worn while swimming
Where?
Following a backlash across social media, the story was picked up the Mail Online, Metro, The Sun, Buzzfeed, Huffington Post and the Mirror to name a few
Why?
Social media = live TV. Be careful what you say! You might find yourself sliding out of DMs and into the Daily Mail…
Here at Brazen PR, PR and stunt campaigns are what we love the most!
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