Playing it Italian with Dr. Oetker Ristorante
Insight
Nothing hits harder than the end of a holiday, especially when you’re swapping delicious Italian favourites for a back to reality dinner. We saw an opportunity to tap into that “post-holiday blues” moment and position Dr. Oetker Ristorante as the way to keep “playing it Italian” at home.
Idea
We turned arrivals into an Italian experience, taking over Liverpool John Lennon Airport to surprise returning holidaymakers. Baggage carousels were rebranded and loaded with free Dr. Oetker Ristorante pizza bags, where deflated travellers picked up a slice of Italy to take home. A joyful, disruptive stunt that brought the new “Play It Italian” platform to life.
Impact
34
PR hits
400
Families took free pizzas home
100%+
Hits featured brand assets and quote from a Dr.Oetker spokesperson
