The Power of JAWTOFLOOR® Reporting
In today’s interconnected agency world, while creativity might be king—if you can’t prove its impact, what’s the point?
Our JawtoFloor® creative proposition is all about delivering show-stopping, attention-grabbing campaigns. But we know that’s only half the job. The other half? Measuring the results and presenting them back in a way that really matters.
Numbers Don’t Lie
Brand guardians don’t just want cool ideas; they want to see (and demonstrate internally) what those ideas actually do. Gone are the days of measuring coverage by the space secured (which of you PR pros reading this can remember using an actual ruler to work out AVE?!) and coverage counts. Businesses today need clear, no-nonsense insights that prove PR drives commercial success. That’s why we put as much effort into our jaw dropping reporting as we do into our creative work and execution.
We see reporting as (non-fiction) storytelling. It’s not just about numbers—it’s about painting a picture of how our campaigns create real-world impact. Whether that’s getting a brand in front of more of the right people, increasing website traffic, improving sentiment or boosting sales; we make sure that our clients can see and understand the tangible value of their Brazen investment.
AMEC-ing It Happen
To make sure our reporting is best in class, we follow an AMEC-accredited framework—basically the gold standard in communications measurement. This means we don’t just count media hits, impressions or interactions; we analyse our work and its connection to pre-determined client goals, its influence on audience behaviour and its overall contribution to business growth.
Here’s how we do it:
Set clear objectives
align our goals across News (Making headlines) Experience (Events) and Influence (making connections) with our clients’ business priorities from the get-go
Measure outcomes
Keep tabs on sentiment shifts, brand perception and audience actions
Track outputs
measure actual reach, the quality of the reach (traditional, digital & social) and audience engagements across all platforms
Assess business impact
Show exactly how our activity leads to tangible results, like more leads and higher sales
This approach ensures that every campaign isn’t just a one-off success – it delivers long-term, meaningful (and comparable) results.
Show Me the Money
Clients may come to us for Brazen ideas that grab attention, but they stick around because we consistently prove those ideas drive serious business results.
We can’t, of course, break client confidences regarding commercial objectives and returns, but we can give you a small sample of what we’ve achieved in the last three months alone:
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Key product placement in lifestyle media, framed around trending searches, to sell out SKUs for a home and leisure business in the run-up to Christmas
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Doubled the engagement across social media platforms for a value retailer, by pivoting the business towards UGC and content creator-led organic activity
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Tripled the share of voice Vs the closest competition for a personalised jewellery brand during the all-important Christmas trading season
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Welcomed 1K+ shoppers through the door on opening day for a home retailer opening a new store, using gifted content creators and experiential activity to increase footfall and provide onsite theatre
From physically getting more people through shop doors and bums on seats to a noticeable spike in product sales or web traffic, our campaigns are designed to deliver, measure, and optimise – to get consumers talking, liking, sharing & buying.
We believe that every single media mention, influencer post, or viral moment should serve a bigger purpose; and our reporting regardless of channel or service makes sure clients see exactly how we’re making a difference to their bottom line.
We don’t just let our ideas do the talking; we make sure the numbers back it up too. Why else would you hire an agency?
Corey Kitchener
Corpsumer Director
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