Earnfluence: All Brazen’s Superpowers Combined.
In today’s fast-moving digital landscape, client brands can benefit from more than just traditional PR, social media, or influencer marketing working in silo. The most successful campaigns seamlessly blend all three disciplines to create Jawtofloor® impact, engagement, and real influence.
This is where Earnfluence comes in; an integrated approach that leverages PR, social, and influencer marketing.
It goes beyond individual tactics by weaving them together to ensure campaigns gain authentic visibility, engagement, and trust. By taking an Earnfluence approach, client brands can maximise reach and credibility while fostering genuine audience relationships.
The Three Pillars of Earnfluence
1. PR: Building Credibility & Trust
Traditional PR secures earned media coverage, helping establish credibility through trusted media outlets. This can take many forms; media relations, thought leadership, and crisis communication. PR shapes narratives and builds brand authority, providing a foundation of trust and narrative that social media and influencers can amplify.
2. Social Media: Amplifying the Message
Social media is the megaphone for modern brand storytelling. Direct audience engagement, real-time conversations and community building. A strong social strategy ensures that PR wins are amplified, increasing visibility and keeping brands relevant in the fast-paced digital world.
3. Influencer Marketing: Driving Authentic Engagement
Influencers bring credibility, relatability, and audience trust. By collaborating with carefully chosen influencers who align with your values, client brands can tap into engaged communities and drive meaningful interactions. When paired with PR and social media, influencer marketing helps bridge the gap between brand messaging and real consumer impact.
The Brazen approach to Earnfluence
1. Start with a Strong Brand Narrative – A truly Brazen, Jawtofloor® idea, grounded in solid insights from our insights and strategy team, that defines a compelling story that PR, social, and influencers can rally behind.
2. Leverage Media Relationships – Our Newsroom has second to none contacts across every genre of media ready to secure earned placements to establish credibility.
3. Create Shareable Social Content – Amplify PR wins with social first content created by our award-winning Brazen Live team with engaging social media storytelling.
4. Partner with Authentic Influencers – Our Brazen Buddies influencer network has literally thousands of culturally connected influencers, and we’ll pick those who best align with your brand’s mission and values.
5. Measure & Optimize – Our AMEC measurement framework will track engagement, reach, and sentiment across all three channels to refine and enhance your strategy and demonstrate real ROI.
Here’s how we put the Earnfluence model into practice for Brazen Client Greene King Pubs to deliver a Jawtofloor® campaign that OWNED conversations and made their pubs the place to watch this year’s Six Nation’s Rugby Tournament.
We started with a simple insight – that 2025 marked the 25th anniversary of Guinness Six Nations as we know it – and don’t we just LOVE an anniversary to rally around! We got the nation talking by getting them to vote on the top 6 moments from the last 25 years via SPORTbible and then got MEGA talent Danny Care, Gareth Thomas & Ryan Wilson around a pub table and on their socials to debate the results – pure golden content.
And, to make sure we landed earned media headlines with our published results, we bought to life the ‘out of this world’ feeling you get of watching sports in the pub by literally getting Danny to kick a ball into space for even more attention-grabbing content and free pints for guests who came into the pub over the tournament’s opening weekend and replayed our stunt code word back to our team.
All this content was shared across Greene King, Talent and SPORTbible channels to score pub awareness, app downloads and bookings. The results speak for themselves – over 400 earned media hits including national broadcast, millions of impressions and engagements AND importantly thousands of incremental bums on seats over the opening weekend.
Are you ready to elevate your brand with Earnfluence?
Let’s create a Jawtofloor® campaign that blends the best of PR, social, and influencer marketing for maximum impact!
Peter Burling
Client Director
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