Hails & Fails – March 7th 2025
March is here and with it has come sunshine, good vibes and the Glastonbury 2025 line-up. US pop star Olivia Rodrigo, British band The 1975 and five-time Brit Award winner Charli XCX are headlining. But the world-famous festival lineup has already sparked controversy.
Here’s our headliners of this week in PRland.
Tesco launched pancake inspired posters, new Netflix show Toxic Town put a British tragedy in the spotlight again using cutting-edge tech and sportswear brand Fila partnered with a very famous face to win back the world’s affection. While gambling company Paddy Power were sued for a breach of contract.
HAILS
Flipping posters
Tesco flipped a poster design literally on its head for Pancake Day last Tuesday in a wonderfully simple OOH poster advert.
The poster is stripped back to just five words “Flour, eggs milk, lemon, sugar, Tuesday” against a plain white background and forces readers to read it upside down – representing the flipping of a pancake.
A delicious example of simple, smart creative excellence. We’ll have fourteen of them, please! (Lemon and sugar, of course).
Toxic billboards
New Netflix series Toxic Town created billboards that use real-time air quality data to visually represent pollution levels across the country. Wow!
The promotion for the show, which tells the real-life story of families whose children were born with defects due to toxic fumes from a town’s demolished steelworks, aims to remind viewers that air quality isn’t just a statistic, but a real threat to our communities.
To bring that impact to life the billboards are only properly visible when the air quality around them is good. When pollution levels rise, the visuals become engulfed in fumes.
“You can’t see this ad because the air quality is currently poor”, reads the powerful caption.
FILA x HAILEY
Sportswear brand Fila announced US model and internet personality Hailey Bieber as their new brand ambassador… and the 90s are officially back, baby!
Announcing the collab in a series of stunning Instagram posts, Bieber poses in a very 90s Fila sweater with a coffee and croissant.
Within minutes of the drop, the comment section was flooded with fans sharing their excitement for the partnership.
A great example of how an aligned pairing can really inject life back into a brand that needs an injection of fame.
FAIL
Paddy Payout
Gambling company Paddy Power was ordered to pay £1 million to a customer for a jackpot prize error in an expensive fail.
In 2020 Corrine Durber from Gloucestershire won the ‘Monster Jackpot’ of £1million while playing the online game ‘Wild Hatter’, with her screen displaying the figure £1,097,132.71. However, Paddy Power paid her £20,265.15 claiming a programming error with the game’s display had shown her too high of a number.
Durber won her High Court case without a trial this week for breach of contract, and received her promised jackpot prize.
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