[analysis] The changing media landscape in 2012
It’s interesting how, in this fast-moving space, the consideration of success is still largely based on coverage in traditional media – yet at the same time, we talk of the death of the traditional media like we are excited to see its demise.
This is why, I am desperately keen to see how Steve Rubel’s latest project transpires as he explores the new, traditional media. WAs Steve says, with the increasingly social focus to our media consumption, previously walled territories are now producing significant returns to media outlets.
That’s not to say that this social evolution will solve the immediate, long-term revenue decline (the answer to which is NOT paywalls), but perhaps as eyeballs go social as well as conventional, traditional media CAN enjoy a prolonged period of ad-supported revenue generation until such time as they hit upon a GREAT idea.
In the meantime, if the evolution of media DOES interest you (and it WILL affect you anyway), then I will leave you with Steve’s presentation.
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