Digital Digest – 12 February

Top 3 Digital News this week

PUBLISHERS EYE LINKED AS NEW HOME FOR CONTENT

Since Facebook announced plans to reprioritise publisher content in the newsfeed, media publishers have been looking to reduce their reliance on the social behemoth and it’s looking like LinkedIn could be the beneficiary of the social uncertainty. The Times and Sunday Times are making plans to publish content on LinkedIn in 2018 while HuffPost UK is working on editorial and video content aimed at the ‘suit and tie’ social users on LinkedIn.

SNAPCHAT REVAMP IS LIVE

Change is seldom welcome in social media and the full-scale rollout of Snapchat’s new look has been no different. The changes focus on separating content from friends and third-party publishers with the app’s Discover feature getting a new look alongside a more personalised newsfeed for Stories, Bitmoji & Chats. At the time of writing, 83% of reviews on the App Store were negative but I am sure we will just get used to with time.

GROUND CONTROL TO MAJOR MARKETERS

As a Tesla casually coasts around an asteroid belt, all marketers back on Earth are left talking about the stunt and what it means for marketing in 2018. Being accustomed to sending things into space – watch our Wilko Blox Stunt here – we know a thing or two about bold stunts and we’re waiting with our moon boots on to help you go bigger and bolder with your marketing plans this year. Brazen by name, Brazen by nature.

CHAT TO US

From client case studies to truly Brazen opinions, we have it all. If I’ve sparked your interest or you just want to hear more about how Brazen can help you own the screen on PR and social, reach out to me on lee@wearebrazenpr.com.

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