Digital Digest – 19 February
Top 3 Digital News this week
QUESTION MARKS REMAIN OVER FACEBOOK’S YOUTH APPEAL
Stats from eMarketer revealed 6.7 million 12-24 year-olds will regularly use Facebook in the UK in 2018, that’s 700,000 fewer than 2017. In the same report, Snapchat was named as the platform the audience is most likely to migrate to. If the prediction comes true then it gives Snapchat serious leverage in the war for attention with younger audience groups.
MORE CHANGE FOR SNAPCHAT’S USERS TO HANDLE
If everything is to be believed, Snapchat is due a bumper year after many were asking what its long term value would be. The redesign didn’t go down well (do they ever?) but news that they have opened up their API for budding Snap developers is positive news plus Snapchat is finally giving influencers data about their posts and followers. This is a big move for the platform as legitimising influencer marketing and giving creators the tools to monetise their audience breeds loyalty for these top tier social users.
NEW SUIT FOR TWITTER
Twitter CEO Jack Dorsey as hinted at a platform redesign after admitting regular account holders and advertisers want him to simplify the microblogging platform. Dorsey believes the site is too text-heavy (an interesting admission after the recent move to 280 characters) & also wants to prioritise video or rich media in the newsfeed. It’s a ‘make or break’ year for Twitter as its influence over social audiences continues to be called into question, let’s keep an eye on what the little blue bird does next.
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