Digital Digest – 2 July
Top 3 Digital News Stories this week
WELCOME TO THE AGE OF SOCIAL MEDIA AD TRANSPARENCY
Facebook and Twitter both launched new tools to promote more transparent social media advertising this week, conveniently timed in the run up to the US mid-term elections. The move allows any user to view all ads run by a Twitter account in the last 7 days and all ads currently running for a Facebook page across Facebook, Messenger, or Instagram, regardless of whether they fall within the ad’s target audience. Not only will this usher in accountability and more responsible ad targeting, it also gives brands the opportunity to view their competitors’ advertising tactics.
INSTAGRAM STORIES HITS 400 MILLION DAILY ACTIVE USERS
Instagram’s latest figures show Stories now have over 400 million daily active users, highlighting rapid growth from the 300 million count announced in November 2017. Not only is this figure more than twice Snapchat’s entire userbase, at 191 million, it also means Instagram is gaining pace with current leader WhatsApp, which hit 450 million DAU’s in May for its Stories-like ‘Status’ feature. The news comes in the same week Instagram introduced celebrity-designed camera effects & music stickers for Stories, and parent company Facebook added reactions for Facebook Stories.
INSTAGRAM LAUNCHES GROUP VIDEO CHAT
If the week hadn’t already been busy enough for Instagram, the social network also found the time to launch group video chat, first announced at Facebook’s F8 developer conference in May. This move strikes another blow against rival network Snapchat, in a continued attempt to become the dominant social channel for the lucrative Generation Z market. The chat function currently only supports up to four users at a time, but does also offer the option to minimise chats and continue to browse Instagram during a video call.
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