Hails & Fails – Oct 16th 2020
It’s been a busy week for the Government, though Culture Secretary Oliver Dowden will undoubtedly be hoping he can quickly forget it. The whole ‘Fatima’ PR fail aside, elsewhere it has been great for PR successes…with Aldi and Tesco both winning acclaim with PR campaigns that really increased their brand equity.
Tesco tackles food waste and wins acclaim
Tesco partnered with the Hubbub environmental charity this week to launch a new campaign to tackle food waste and save the average family £16 a week. The brilliant campaign, which has won admiration and coverage nationwide, aims to teach Brits how to use up everything they buy so they buy and waste less. Brilliantly timed and perfectly executed.
Aldi turns 30th birthday tweets into viral online chat
What started as a simple Aldi invite to its virtual 30th Birthday party, sent out on Twitter to supermarket competitors, quickly escalated in to a full-blown and hilarious big brand conversation this week. With the likes of ASOS, Greggs, Marmite and John Lewis & Partners getting involved it quickly started trending on the social network, winning thousands of likes and loads of coverage for the budget supermarket brand. Everyone was a winner!
John lewis-style home-made ad goes viral
Screen writer and actor, Zach Margolin, enlisted the help of his grandma to create a heartwarming John Lewis-inspired Christmas advert about no-one wanting to be alone at Christmas – and it perfectly captured everyone’s 2020 emotions. The brilliantly tear-jerking festive ad was posted to video-sharing platform TikTok and quickly clocked up likes galore, with 1.5million views and 337K users already having shown the clip their love. It was even discussed on TV show Good Morning Britain!
Fatima climbdown and lockdown red faces in Westminster
Culture Secretary Oliver Dowden was forced into an embarrassing lockdown climb-down and apology after placing a shockingly out-of-touch advert this week suggesting a ballerina, struggling for work during lockdown, should retrain for a job in ‘cyber’ – prompting a widespread and angry backlash among people in the arts. What on earth was he thinking? Brilliantly though, it triggered a series of hilarious memes online.
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