Hails & Fails – April 14th 2022
It’s Easter weekend and there have been some eggs-cellent PR campaigns to celebrate this week. Supermarket Tesco went all fine dining, Iceland launched a 1p Easter sale and IKEA has launched a flat-pack chocolate bunny. It was not a good week for classic ice-cream lollipop Magnum though, after their Manchester-based ad campaign was ridiculed by locals.
HAILS
Tesco offers a five-course hot cross bun fine dining experience
Tesco is offering a five-course Easter hot cross bun fine dining experience for £18, with diners able to enjoy dishes featuring slow-roasted lamb on a hot cross bun and smoked salmon.
The supermarket has created an inventive menu celebrating the teatime treat and has dedicated an entire cafe to the experience.
The café, in London, is now open to the public, with a five-course meal costing just £18, with profits going to the Trussell Trust charity, helping it support people in crisis this Easter.
Iceland launches huge Easter sale with fresh veg just 1p
To help ease the burden of the cost of living crisis a little bit, Iceland has announced it will be selling all fresh vegetables for 1p this week.
The offer is only available online, however, where you can add a code to activate the discount.
Richard Walker, managing director at Iceland, said: “If we can help people who are feeling the pinch right now to save a few vital pennies while enjoying the same amazing quality of vegetables, then we’ll have done our job of being the supermarket that shoppers can rely on.”
Loads of coverage too!
IKEA has launched a ‘flat-pack’ chocolate bunny for Easter
IKEA has launched a limited-edition chocolate treat just in time for Easter, and people seem to be pretty impressed with it.
With Easter only a couple of days away, you can now get yourself a flat-pack chocolate bunny, and it’s available for a limited time only.
The VÅRKÄNSLA is a self-assembly, three-piece milk chocolate bunny.
With no tools needed to assemble, the chocolate bunny is a fun alternative to the traditional Easter egg, and it’s made using only certified cacao from sustainable sources too.
FAILS
Magnum’s huge Piccadilly Gardens billboard sparks ridicule
The marketing department at Magnum ice creams will not be patting themselves on the back after a huge billboard in the city centre has been mocked for its attempt at showing off local knowledge. Alongside a photo of a chocolate Magnum the advert boasts: “The only thing that can make lying on Piccadilly Gardens even better .”
Piccadilly Gardens is notorious for drug use, crime and anti-social behaviour – a million miles away from the bliss of sunbathing.
So, the whole city is talking about it (which would be genius if Magnum planned it that way). But people have mercilessly ridiculed the advert, saying it shows Magnum bosses never been to or spoken to anyone from Manchester.”
The hijacking of the advert by UK travel retailer On The Beach – they put a huge billboard directly in front of the ridiculed Magnum ad (see photo)- was absolutely brilliant though!
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