The marketing department at Magnum ice creams will not be patting themselves on the back after a huge billboard in the city centre has been mocked for its attempt at showing off local knowledge. Alongside a photo of a chocolate Magnum the advert boasts: “The only thing that can make lying on Piccadilly Gardens even better .”
Piccadilly Gardens is notorious for drug use, crime and anti-social behaviour – a million miles away from the bliss of sunbathing.
So, the whole city is talking about it (which would be genius if Magnum planned it that way). But people have mercilessly ridiculed the advert, saying it shows Magnum bosses never been to or spoken to anyone from Manchester.”
The hijacking of the advert by UK travel retailer On The Beach – they put a huge billboard directly in front of the ridiculed Magnum ad (see photo)- was absolutely brilliant though!