Biscuit manufacturer McVitie’s has teamed up with TV and film star Martine McCutcheon to rally the nation to bring back the biscuit break.
The ‘Bring Back the Biscuit Break’ campaign represents the first master-brand campaign for McVitie’s in almost 10 years.
“As someone who loves her tea and biscuit breaks, I’m so excited to help McVitie’s with their mission of reinstating this treasured tradition for the hard-working people of Britain,” Martine said.
Brits love their biscuits, clearly, as this has won column inches right across the board this week.