Hails & Fails – April 14th 2023
April showers. Yeah, we’re over them too. Fortunately, there have been some top-notch PR campaigns to brighten our week.
The England Women’s Football Team went nameless for an international match, McVitie’s called for the return of the biscuit break and travel giant TUI revealed the tell tale signs of being Brits abroad. It was not a great week for PG Tips though after their tea granules were discontinued following negative reviews.
HAILS
Lionesses remove their names from England shirts
England’s Lionesses played Australia in an international match without their names on the back of their shirts. There were no names on a third of their shirts to show their support for the Alzheimer’s Society. The initiative aims to draw attention to the fact that one in three people born in the UK today will develop dementia.
Different players wore the nameless shirts after half-time, to highlight the confusion and memory loss often experienced by those living with dementia, with the shirts set to be auctioned after the game.
Fab initiative and loads of coverage to boot.
McVitie’s want to bring back biscuit breaks
Biscuit manufacturer McVitie’s has teamed up with TV and film star Martine McCutcheon to rally the nation to bring back the biscuit break.
The ‘Bring Back the Biscuit Break’ campaign represents the first master-brand campaign for McVitie’s in almost 10 years.
“As someone who loves her tea and biscuit breaks, I’m so excited to help McVitie’s with their mission of reinstating this treasured tradition for the hard-working people of Britain,” Martine said.
Brits love their biscuits, clearly, as this has won column inches right across the board this week.
How to spot a Brit abroad
Certain behavioural traits at the airport and on planes are quintessentially British, according to new research from travel giant TUI.
Topping the list of British traits is arriving at the airport hours before the flight ‘just to be on the safe side’, followed by believing a full English breakfast is acceptable at 4am and saying ‘ooh, feel that heat’ as soon as you step off the plane.
Hilarious universal truths always win headlines and it is no different here, with mass coverage this week.
FAILS
PG Tips withdraws tea granules
PG Tips has discontinued its instant tea granules after changes to manufacturing negatively affected their taste.
The Pure Tea Granules no longer hit the high taste standards PG Tips consumers know and love, the brand admitted this week.
The news comes after shoppers took to Twitter to complain that the granules have disappeared from supermarket shelves.
Brits just won’t put up with changes to their beloved tea, will they?
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