KFC has been unable to use its famous tagline, ‘finger licking good’, throughout the pandemic as, obviously, hand hygiene advises against such practices.
The colonel and his marketing cronies cleverly battled against this issue throughout the week by asking fried chicken fanatics to provide iconic brand slogans they could borrow instead. These were then turned into mock ads featuring lines including Red Bull’s ‘gives you wings’, Specsaver’s ‘should’ve gone to’ and Nike’s ‘just do it’.
Cue brand banter, consumer chatter and even applause from the advertising community.