Hails & Fails – April 1st 2021
This week we see some plucking cheeky brand hacking from KFC, a total glow-up for tan brand Isle of Paradise and care company Amica highlight dementia disorientation.
And while there’s no April Fool’s here today, there’s certainly an April Fail thanks to a government interior design project that left social media in stitches.
HAILS
Should’ve gone to KFC
KFC has been unable to use its famous tagline, ‘finger licking good’, throughout the pandemic as, obviously, hand hygiene advises against such practices.
The colonel and his marketing cronies cleverly battled against this issue throughout the week by asking fried chicken fanatics to provide iconic brand slogans they could borrow instead. These were then turned into mock ads featuring lines including Red Bull’s ‘gives you wings’, Specsaver’s ‘should’ve gone to’ and Nike’s ‘just do it’.
Cue brand banter, consumer chatter and even applause from the advertising community.
TikTok tanning trend helps eco-friendly pouches sell out
Body positive tanning brand Isle of Paradise saw its new range of refill pouches – which use 88% less packaging but offer double the amount of product to its plastic bottled equivalent – sell out after TikTok influencers went crazy for this new eco-friendly format.
Influencer demonstrations meant the product sold out in Sephora across the pond, and stocks are now limited here in the UK, too.
A product that gives us a glow in time for the return of outdoor socialising and does its bit for the environment? That’s what we call a tan-tastic result.
Disorientating domestic images highlight dementia sufferers’ sight problems
Clever images of home interiors created by care company Amica show how subtle changes to everyday life can unsettle and disorientate dementia sufferers.
The shots also highlight how even seemingly helpful post-it notes can become horribly confusing to those battling the disease.
The campaign generated blanket national coverage on both sides of the pond, along with widespread, positive social media chatter. A great way of bringing a very relevant topic to life and illustrating how the disease feels to others; especially timely when you consider 850K Brits are now said to be suffering with dementia.
FAILS
Press room plonkers forced to fix prime ministerial podium
Government interior designers were forced to reshuffle their new £2.9M press briefing room after its less than perfect aesthetic became a social media sensation.
Twitter went wild for the lack of apparent renovation, the Union Jack heavy interior – and the very northern looking ‘Down Reet’ rather than ‘Downing Street’ label for the PM’s podium thanks to some misplaced branding.
Pretty sure the aim of the room was to improve focus on the latest cabinet news, not to hone in on a DIY government gaffe – and because of that, it’s a total fail.
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