Brazen client Butlin’s, the iconic entertainment brand, won coverage everywhere this week with a campaign that offered free holiday trips to anyone with a name fit for a king (or queen).
The nationwide Coronation campaign means that anyone who shares a name with Charles or Camilla is in with a chance of winning one of three, free, action-packed Butlin’s breaks. People with variants of the royal names – Charles, Charlie, Charley, Charli, Charl, Camilla, Cam, Kam, Kamilla, Cammie or Cameron – are also able to apply to win.
The story has won well over 100 pieces of coverage so far.