Samsung’s new TV advert has been criticised by women’s running groups and safety campaigners for being “unrealistic”.
The advert – for the Samsung Galaxy Watch and Galaxy Buds – focuses on a young woman getting up at 2am for a run through the streets of a city alone. Samsung says the aim was to show runners working to their own schedules.
But, women’s safety group ‘Reclaim These Streets’ has described it as “tone deaf” in light of the death of Ashling Murphy who was killed on a run in January.
Esther Newman, editor of ‘Women’s Running’ magazine also said: “Women don’t run at that time because we are too scared to.”