Hails & Fails – April 30th 2021

As we head into May and closer to being able to go inside a pub (at last), PR campaigns won acclaim this week for thinking outside of the box. Iceland promoted biodiversity, The Brit Awards pushed for random acts of kindness and Pantone talked about wee and encouraged nationwide hydration. A terrible week for Channel 5 though, as their documentary about a TV star sparked a huge backlash and an apology.

HAILS

Iceland launch butterfly cakes to promote biodiversity

On the back of the inter-supermarket caterpillar cake debacle, Iceland is launching brand-new Bonny the Butterfly Cakes to promote the importance of biodiversity.

The move follows TV’s Chris Packham’s call for supermarket cakes to focus more on butterflies and moths, drawing attention to the need for protection of global wildlife and their environments.

Iceland will give profits from each pack sold of their Bonny the Butterfly Cakes to Butterfly Conservation, working to reverse the fall in butterfly and moth numbers in the UK. A hugely positive campaign which rightly won a hugely positive media reaction.

Iceland launch butterfly cakes to promote biodiversity

BRIT Awards winners get 'double trophy' to promote acts of kindness

Winners at this year’s BRIT Awards will be presented with a ‘double trophy‘ so they can share it with someone important to them.

Artists Es Devlin and Yinka Ilori have designed a trophy that comes in two parts for the ceremony.

Award recipients will be given the ‘double trophy’ and ‘encouraged to award the second smaller trophy on to someone else’ who could be ‘entirely unrelated to music’. Brilliant idea and loads of coverage as a result!

BRIT Awards winners get 'double trophy' to promote acts of kindness

Pantone & Highland Spring Encourage Nation To Get Hydrated

International colour experts Pantone have joined forces with water producer Highland Spring to reveal a new ‘Pee Healthy’ guide. They say the colour of wee is one of the most natural ways of finding out whether you need to drink up.

Highland Spring has made a digital colour palate of five key shades ranging from clear to dark yellow, highlighting the shades symbolic of healthy hydration.

Highland Spring’s urine colour guide makes basic analysis of hydration levels easy, providing an at-a-glance guide to our pee. What’s not to love – the media clearly loves a conversation about peeing and drinking more water. Cue widespread coverage.

Pantone & Highland Spring Encourage Nation To Get Hydrated

FAILS

Charlotte Crosby documentary that ‘dissected’ her appearance sparks backlash

Channel 5 has removed its controversial documentary episode about plastic surgery, after it was condemned by Geordie Shore star Charlotte Crosby.

The episode of ‘Celebrities: What Happened to Your Face’ analysed how Crosby’s appearance has changed over the years.

Crosby claimed that, despite repeated requests not to broadcast the episode, it was aired on Thursday 22 April.

Charlotte posted a statement from her social media accounts about the “personal trauma and issues of self-confidence” and how traumatic she found the documentary. Fans online branded Channel 5 “disgusting” and “immoral” and the channel was forced to apologise. Horrible!

Charlotte Crosby documentary that ‘dissected’ her appearance sparks backlash

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