Hails & Fails – April 6th 2023

It’s the bank holiday weekend and we’ve got the Easter Bunny on speed-dial. But, ‘just how old is too old’ to join an Easter egg hunt (asking for a friend)? Whatever – there’ve been some truly ‘egg-cellent’ PR Campaigns making headlines in the run up to the big weekend this week.

Takeaway giant Subway launched an egg sandwich with a difference, The England women’s team ditched their white shorts and Vogue gave us its oldest cover star. It was not a great week for TikTok though after the social media giant was heavily fined for misuse of data.


Subway launches free Cadbury’s Creme Egg sandwich for Easter

Sandwich chain Subway has launched a chocolate egg sandwich for Easter weekend.

The strange concoction — a Cadbury’s Creme Egg SubMelt — will be available free of charge at four of chain’s nationwide restaurants.

There will be 500 limited-edition sarnies up for grabs on April 7 to celebrate the Easter bank holiday weekend.

The melted chocolate sub will be available at Subway branches in Tottenham Court Road, London, Central Shopping Centre, Liverpool, Llansamlet Service Station, Swansea, and Sauchiehall Street, Glasgow.

Brilliant coverage for this stunt too.

Subway launches free Cadbury’s Creme Egg sandwich for Easter

England Lionesses go blue

England’s women’s football team have unveiled a new kit, with blue shorts instead of white, a change encouraged by concerns around wearing white while on their periods.

The Lionesses will wear blue shorts for their home and away kits for the first time during the friendly game against Brazil today (April 6th) and again during the Women’s World Cup, which will be held in Australia and New Zealand in July and August.

The change follows feedback from players, including Beth Mead and Georgia Stanway, who spoke about issues they faced wearing white shorts during last year’s European Championships.

The story has featured globally this week too.

England Lionesses go blue

Vogue’s new cover star is a 106-year-old tattoo artist

A Filipino tattoo artist, who has been working on body art for more than nine decades, has become Vogue’s new cover star – at the age of 106.

Apo Whang-Od, also known as Maria Oggay, appears on the cover of Vogue Philippines this month.

She has become the oldest ever star of the global fashion magazine, knocking off the previous title holder, then-85-year-old Dame Judi Dench.

Editor-in-chief of Vogue Philippines, Bea Valdes, said it was a unanimous decision among staff at the publication to put Whang-Od on the cover.

And, as you’d imagine, the story has gone global very quickly.

Vogue’s new cover star is a 106-year-old tattoo artist


TikTok fined £12.7m for misusing children's data

TikTok has been fined £12.7m by the UK’s data watchdog for failing to protect the privacy of children.

It claims TikTok allowed up to 1.4 million UK children aged under 13 to use the platform in 2020.

The social media site used the data of children without parental consent, according to an investigation by the Information Commissioner’s Office (ICO).

While TikTok said it had “invested heavily” to stop under-13s accessing the site, the ICO said many were able to access the site despite TikTok setting 13 as the minimum age to create an account.

The story has attracted negative headlines everywhere this week.

TikTok fined £12.7m for misusing children's data

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