Channel 4’s in-house marketing team has partnered with Smash Hits to promote the new season of TV hit, Derry Girls.
Tapping into nostalgia using a mag revered by teens everywhere back in the 1980s and 90s, 4Creative and Channel 4 Marketing worked with Bauer Media to produce the one-off magazine, which includes a double-page poster of the cast.
The campaign nods to the Derry Girls’ ‘last-day-of-school’ chaos, making the end of an era for the girls and the last season of the show.
The media have lapped up the whole nostalgia of the re-release too.