Hails & Fails – Dec 18th 2020
HAILS
Burger King Shows Some Love to The Little Guys
While restaurants around the country struggle for survival in the lockdown, Burger King has warmed hearts by trying to help out on social media. The makers of the Whopper have launched a new campaign urging people to continue to go out to eat or get takeout, and not just from Burger King – but from other smaller restaurants. They’ve opened up their Instagram account so that struggling restaurants can post photos of their signature dishes with the hashtag #WhopperAndFriends and Burger King will share them on its Instagram channel. Bravo! And huge media hits to boot.
M&S Launch Contactless Bra Fitting Service
Marks & Spencer has launched a socially-distanced, contactless bra-fitting service at its biggest stores in England and Wales. Trained fitters will provide customers with sterilised tape measures to help them take their own measurements from a safe distance and advise on fitting, shape and style options. A brilliant initiative from the UK’s biggest lingerie retailer – and loads of column inches won as a result!
German pharmacy company Doc Morris Break Hearts With Emotional Christmas Ad
Forget the John Lewis Christmas ad – people have been in floods of tears watching a heart-breaking German Christmas ad about an old man’s bond with his granddaughter. The two-minute commercial shows a grandfather who, isolated by the coronavirus pandemic, starts his own solo fitness quest with just a single kettlebell. When he finally meets with his family at Christmas, he’s now strong enough to be able to pick up his granddaughter and lift her up to put the star on top of the Christmas tree. The ad, from German pharmacy company Doc Morris, has gone viral online with people saying it “broke their heart open” and has won admiration everywhere after some heavyweight media coverage.
FAILS
Fury’s Fury Could Land BBC in Court
Tyson Fury has taken the unusual step of using Good Morning Britain to announce legal action against the BBC’s Sports Personality of the Year show. The world heavyweight champion instructed his lawyers to write to the public broadcaster demanding his name be removed from the Sports Personality of the Year shortlist. Fury said he is already the “people’s champion”. But the BBC refused to withdraw his name. It’s Boxing Day come early….
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