Hails & Fails – Dec 4th 2020

While the headlines were dominated by the UK gearing up for the great COVID-19 vaccine rush, PR campaigns have managed some big hits this week with Tombola, Samsung and Childline all winning acclaim for headline-grabbing campaigns. Rita Ora, however, landed in a mire of controversy and will hope the public’s memory is a short one after her birthday party went pear-shaped!

HAILS

Tombola reveals the real cost of movie homes

From Walter Hobbs’ apartment in the family-classic Elf, to Rob McCallister New York townhouse in Home Alone 2 – famous festive homes are worth an absolute mint in the real world.
Tombola has revealed the average house prices for the homes in the UK’s favourite Christmas films and the most expensive, Buddy’s dad’s New York pad, which is today worth an estimated £19m. Coming in second, but nowhere near the staggering £19m mark is Kevin’s uncle’s townhouse in Home Alone 2. A fab seasonal campaign which deservedly won headlines everywhere.

Tombola reveals the real cost of movie homes

Samsung show how to turn their TV boxes into cat homes and magazine racks

Samsung has revealed how to turn the cardboard boxes containing their ‘lifestyle’ TVs into a cat house or magazine rack. In an effort to reduce waste, Samsung has introduced a line-up of new, eco-friendly packaging for its TV portfolio – along with ideas for how to recycle the packaging into functional and chic home furnishing items afterwards. Genius! And loads of coverage to boot…
Samsung show how to turn their TV boxes into cat homes and magazine racks

Childline’s Nobody is Normal campaign helps children who feel they don’t fit in

Developed with young people, the fantastic Childline’s Nobody is Normal features an animation of a young boy who is struggling with anxiety while desperately trying to appear ‘normal’. Brilliantly reassuring campaign from the charity in order to remind youngsters that no matter how isolated they feel, they are not alone and Childline is here. Quite rightly received acclaim and bucket-loads of coverage too.

Childline’s Nobody is Normal campaign helps children who feel they don’t fit in

FAILS

A big birthday party…Ora dignified socially distanced celebration, Rita?

Pop star Rita Ora landed in hot water this week when her lavish 30th birthday party flaunted lockdown rules and ended with her imposing a ‘fine’ of £10,000 on herself – after she was forced to apologise for her ‘inexcusable error of judgement’. The event saw friends, family and others gather at the swish Casa Cruz restaurant in Notting Hill. But ended in police attending to close the event down and red faces after Rita’s very public apology. A huge personal PR fail for the singer and former X Factor judge.

A big birthday party…Ora dignified socially distanced celebration, Rita?

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