Hails & Fails – December 3rd 2021
The final countdown to Christmas has begun and there’s been plenty of tinsel around festive PR campaigns this week. Charity Save the Children enlisted some famous faces for their Christmas campaign, Heinz has launched the most unexpected Christmas collab and Brazen client Greene King has raised its glass to Christmas in the best way possible. It was a difficult week for M&S however, after shoppers were outraged at an offensive message on their Christmas cards.
HAILS
Myleene leads a very special Christmas jumper photoshoot
Myleene was joined by the likes of Sophie Ellis-Bextor and Fearne Cotton who were styled and photographed by their kids in the shoot organised by Save The Children.
The stars were kitted out in an upcycled jumper using a range of materials, including the charity’s own festive crafting kits, which are available for purchase online.
Other famous faces to join the festive fun with their children were actress Jaime Winstone, presenter Ore Oduba, comedian Dom Joly, influencer Sophie “Mrs Hinch” Hinchliffe and Loose Women panellist Sunetra Sarker.
It’s 10 years since Save The Children’s Christmas jumper day was created to encourage the public to reuse their old jumpers instead of buying new ones. Tonnes of coverage this year, as you’d expect.
Heinz release an orange chocolate mayo!
Heinz has teamed up with Terry’s to launch the world’s first Terry’s Chocolate Orange flavoured mayonnaise.
The collab has created a product destined to divide the nation, a blend of mayonnaise and chocolate orange segments, creme patissiere and a soupcon of orange oil.
It is described as a “smooth and delicious spread that works perfectly dolloped onto your festive desserts or spread onto brioche, crumpets, pancakes, or croissants this festive season”.
Got to be honest here – it sounds absolutely rank. But the story is stacking up the column inches!
Greene King breaks the ice with a free beer for carol singers
Regulars who serenade bar staff with a performance of Jingle Bells can claim a free Christmas pint at Greene King pubs.
The pub chain, a Brazen client, is running the hilarious offer at its 408 Greene King Local Pub watering holes this week.
Those brave enough to stretch their tonsils at the bar win a free pint of Greene King’s seasonal Ice Breaker pale ale – the deal doesn’t even depend on your performance being any good.
Fabulously festive – the story has won coverage everywhere this week.
FAILS
M&S in hot water over ‘deeply offensive’ Christmas card
Marks and Spencer shoppers have demanded that a ‘deeply offensive’ Christmas card, featuring Percy the Pig, is removed from shelves.
Poor Percy found himself upsetting people when the ‘Merry Pigmas’ money wallets went on sale at £5.50 pack containing one card and two cash envelopes.
While sales of the set will help donate £200,000 to M&S partners, including giving Shelter 24%, Breast Cancer Now 24%, Royal British Legion 24%, Macmillan Cancer Support 24% and Marie Keating Foundation 4%, many Christians were outraged at the replacement of the word ‘Christ’ with ‘pig’ on the card, flooding social media posts with their outraged comments.
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