Hails & Fails – Feb 19th 2021

It’s nearly the end of February already (how did that happen?) and brands are definitely in the zone with PR campaigns winning amazing headlines and lots of love this week. There were top notch campaigns from Disney+, whose star is in the ascendancy, Brazen client Dr Oetker Baking, who got the whole nation flipping energised, and Zara, whose week went to the dogs in a completely barking way. It was a week they’ll want to quickly forget for supermarket Iceland though, as they were forced into an embarrassing public apology…

HAILS

Disney+ names real stars after journalists to launch its new show

Hats off to Disney+ this week who launched its new show ‘Star’ by naming real stars after key journalists. They sent influential hacks across the UK a certificate of registration for their own personal star alongside a celestial map plotting the location of the stars and, of course, details of the show’s launch on February 23rd. Brilliant – and it stoked tonnes of coverage and online conversation for the channel and its new programme.

Disney+ names real stars after journalists to launch its new show

Dr. Oetker Baking get flipping brilliant response from celebs

Dr. Oetker Baking teamed up with the FareShare charity this week and got the whole nation flipping pancakes on Shrove Tuesday. Ferne McCann, Sam Thompson, Bake Off alumni Michael Chakraverty and more all helped get the hashtag #TripleFlip trending, with a whopping 1 million consumers watching Ferne’s fun triple flip attempt on IGTV. More fame came courtesy of fab media coverage, including a MailOnline piece.

Dr. Oetker Baking get flipping brilliant response from celebs

Zara launches a cuter than cute pet collection

Looking to upgrade your dog’s wardrobe? Look no further because Zara – the go-to home of stylish high street fashion –launched a new collection of clothing aimed directly at your furry friends this week. The range, which is available to buy online, features everything you need for serious doggy couture, including doggy-sized jackets, hoodies, bodysuits and even fancy neckerchiefs. The media loves a dog story and the cutesy coverage poured in!

Zara launches a cuter than cute pet collection

FAILS

Iceland boss sacked after branding Welsh language ‘gibberish’

Supermarket Iceland was forced into an embarrassing apology this week after their corporate affairs lead Keith Hann said Welsh sounded ‘like someone with bad catarrh clearing his throat’. The less than PC remarks were recorded in an old personal blog post which resurfaced on Twitter. Iceland said sorry and insisted that his statements do not ‘reflect’ the company’s views. But the store later dismissed Mr Hann with immediate effect. Llanfair enough…
Iceland boss sacked after branding Welsh language ‘gibberish’

We'd love to get into your briefs!

Answer 3 killer questions and we'll give you 3 killer ideas..
FOR FREE!

Let's Go!

Want more information? Contact us here

About the Author