Hails & Fails – Feb 19th 2021
It’s nearly the end of February already (how did that happen?) and brands are definitely in the zone with PR campaigns winning amazing headlines and lots of love this week. There were top notch campaigns from Disney+, whose star is in the ascendancy, Brazen client Dr Oetker Baking, who got the whole nation flipping energised, and Zara, whose week went to the dogs in a completely barking way. It was a week they’ll want to quickly forget for supermarket Iceland though, as they were forced into an embarrassing public apology…
Disney+ names real stars after journalists to launch its new show
Hats off to Disney+ this week who launched its new show ‘Star’ by naming real stars after key journalists. They sent influential hacks across the UK a certificate of registration for their own personal star alongside a celestial map plotting the location of the stars and, of course, details of the show’s launch on February 23rd. Brilliant – and it stoked tonnes of coverage and online conversation for the channel and its new programme.
Dr. Oetker Baking get flipping brilliant response from celebs
Dr. Oetker Baking teamed up with the FareShare charity this week and got the whole nation flipping pancakes on Shrove Tuesday. Ferne McCann, Sam Thompson, Bake Off alumni Michael Chakraverty and more all helped get the hashtag #TripleFlip trending, with a whopping 1 million consumers watching Ferne’s fun triple flip attempt on IGTV. More fame came courtesy of fab media coverage, including a MailOnline piece.
Zara launches a cuter than cute pet collection
Looking to upgrade your dog’s wardrobe? Look no further because Zara – the go-to home of stylish high street fashion –launched a new collection of clothing aimed directly at your furry friends this week. The range, which is available to buy online, features everything you need for serious doggy couture, including doggy-sized jackets, hoodies, bodysuits and even fancy neckerchiefs. The media loves a dog story and the cutesy coverage poured in!
Iceland boss sacked after branding Welsh language ‘gibberish’
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