Hails & Fails – February 10th 2023
As attention turns to matters of the heart with the fast-approaching Valentine’s Day, petrol stations are quickly selling-out of cheap floral bouquets as desperate lovers clamber over each other to declare chocolate-box affection with wilted posies. But there’s still been room for some great PR campaigns…
Supermarket Asda launched a clothes range adapted for disabled kids, opticians Specsavers use the awkward kiss of glasses wearers for Valentine’s, and former UFC champ Conor McGregor gave us his best Steve Jobs in a parody advert for a whiskey brand. It was not a great week for Lidl though after shoppers claimed their Valentine’s meal looks like human ears.
HAILS
Asda launches adapted clothing range for kids with disabilities
George at Asda has launched an adapted clothing range in support of children and young people with disabilities.
The grocer has created a collection of everyday casualwear specially adapted to make independent dressing easier for those with reduced mobility.
The 24-piece collection includes on-trend pieces including block-coloured tracksuits and contemporary prints – all featuring discreet modifications that make day-to-day dressing easier for youngsters with special requirements.
Loads of coverage too.
Specsavers uses the awkward kiss of glasses wearers in clever Valentine’s Day campaign
Specsavers has launched a major campaign centred around the practical benefits of contact lenses.
Specsavers’ campaign ‘Kiss Clash’ highlights that sometimes eyewear can make getting intimate a little awkward.
The 20-second film for video-on-demand and online purposes even ‘teaches you how to kiss’, explaining that “all you need to do is… get contact lenses.”
Very relatable and funny – as the extensive media coverage proves.
Conor McGregor channels Steve Jobs in fun parody campaign for whiskey brand
Conor McGregor stars in a hilarious campaign for his whiskey brand Proper Twelve – parodying the Apple announcement ceremonies held by tech-giant Steve Jobs.
McGregor has helped develop a new ‘apple liqueur’ for his whiskey brand and announced it in extraordinary fashion.
Throughout the video, McGregor can be seen wearing a black turtle neck – similar to the one Apple co-founder Steve Jobs used to wear – as he parodies Jobs’ infamous presentation style.
And it has certainly done the trick for media – winning coverage everywhere this week.
FAILS
Shoppers claim Lidl Valentine meal looks like 'cut off human ears'
Supermarket Lidl launched luxury ravioli as part of its budget Valentine’s Day range in stores this week – but shoppers quickly declared the new meal too gruesome to eat.
The new range allows shoppers to enjoy a luxury, restaurant-style meal for less than £10. But one of the meals has repulsed food fans – many claiming it looks like ‘bloody human ears’.
While the rest of the range has been widely welcomed the ravioli might have been better as a Halloween snack, according to the great unwashed.
And the new product clearly won the ‘ear’ of media this week…
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