Hails & Fails – February 11th 2022
It’s all about Valentine’s Day this week and there have been some fantastic PR campaigns to celebrate the day of love. Waste management company BusinessWaste.co.uk gave us the opportunity to ‘bin’ bad relationships, M&S used their biggest star to celebrate same sex couples and Tesco showed us love really isn’t blind. It was a week of trouble for West Ham FC however, after the uproar caused by a cat-kicking star footballer.
HAILS
Name your bin after a rubbish ex
Waste management company Businesswaste.co.uk is giving people the chance to honour their past dates in the form of a rubbish bin.
You can now get a bin named after your ex, with their name printed on the plastic for all to see – the ultimate celebration of rubbish former relationships!
The ‘gift’ is totally free, and all you have to do is choose the size of your bin and enter a name of your choice on the online form.
Hilarious and the media loved it this week.
Colin the Caterpillar for same sex couples
Colin the Caterpillar can put his feet up with a same sex partner this Valentine’s Day — after M&S launched a gay version of the famous cake.
His leggy mate Connie can do the same too, in what the retailer describes as their “first-ever same-gender pairing”.
The cakes are usually sold separately although M&S brought Colin and Connie together as a cosy couple for Valentine’s Day last year.
This time you can pair them up for a limited time with a chocolate sponge of the same sex.
Coverage everywhere for this story in the run up to Valentine’s Day.
Love really isn’t blind
With Valentine’s Day on Monday, Tesco has launched a range of cards for people living with sight loss.
The supermarket giant has worked with the Royal National Institute of Blind People to create the selection of braille Valentine’s cards.
With more than two million people living with sight loss in the UK, the accessible cards, which cost from £1.50, aim to bring love to life in a more inclusive way.
The cards feature dedications to ‘My Husband’, and ‘My Wife’, and declarations of love with ‘Be Mine?’.
Great initiative and racks of coverage to boot!
FAILS
West Ham criticised for selecting ‘cat-kicking’ star
West Ham manager David Moyes was forced to defend the decision to start Kurt Zouma for West Ham against Watford after horrific video emerged of the Frenchman kicking his cat.
Despite the club not condoning his actions, West Ham manager Moyes named Zouma in his team to face Watford, less than 24 hours after the footage emerged.
Videos originally posted on Snapchat showed the defender drop-kicking, throwing shoes at and then slapping his pet Bengal cat.
Zouma apologised but has been condemned by the club, sternly criticised by charities and is now the subject of a joint investigation by Essex Police and the RSPCA.
The decision to pick him for the team after the horrible affair caused controversy and negative headlines everywhere this week.
Want more information? Contact us here