From characters with limb differences to Friends navigating ADHD and anxiety, LEGO’s new range of Friends Universe products are a big departure from a standard children’s toy range.
The first set of products launched along with a 44-minute special episode of its LEGO Friends YouTube Series this week.And Between the eight new Friends, the product line introduces an array of physical and mental traits, complex emotions, and unique cultural backgrounds.
“The relaunch answers a call for change that real kids desire to see in their toys and the content they watch. New characters feel, express, and acknowledge a range of emotions similar to those of today’s kids, helping them relate to and explore their mental well-being through play,” a LEGO spokesman said.
It’s a brave and bold move…and already winning acclaim.