Hails & Fails – February 23rd 2024
Flood warnings are in place across much of the UK this week, with Manchester certainly living up to its name as one of the UK’s rainiest cities (there’s got to be a better creative solution to rain than umbrellas, anyone?) These brands brought a little sunshine, though!
Aldi confirmed itself as one of the greats, Sky Sports went balls to the wall and Brazen client Dr. Beckmann won headlines on National Love Your Pet Day. Meanwhile, Vue Cinemas had a nightmare when a technical error left young audience members traumatised…
HAILS
Aldi goes Rogue
For their latest stunt, Aldi recreated Vogue’s ‘Legendary’ front cover edition, replacing the 40 female fashion legends with 40 of their most-loved supermarket products.
The parody is just another example of Aldi’s creative flair, with their distinctive self-aware strategy and down-to-earth tone of voice really coming through.
Truly legendary.
The Sky’s the limit
Sky Sports launched its new dedicated tennis channel with a series of smart 3D billboards.
The enormous tennis balls popped up around London – our personal favourite being the one that’s stuck in a fence (why is that moment so satisfying?!)
Measuring 6.2 meters high and the balls itself at 1.3 meters, the executions did their job of catching our attention.
No faults here, Sky smashed it.
Britain’s muckiest pup crowned
Long standing Brazen client Dr. Beckmann crowned their first ever ‘Muckiest Pup’ winner on National Love Your Pet Day – to reach 5 million customers and achieve 58 press & influencer coverage hits!
It was five-year-old golden retriever Obi who took home the prize, impressing the Dr. Beckmann judges with his outstanding commitment to getting muddy – jumping into puddles at least seven times a day according to his owner Susan.
In honour of his achievement, Obi won a £250 voucher, a professional photoshoot and personalised cleaning products from Dr. Beckmann.
The hilarious content captured by our Brazen Live team made us question if Obi is even a “golden” retriever at all…
FAILS
A horrifying Vue
Children waiting to watch a cartoon about a family of ducks were accidentally shown a horror film trailer where students are murdered over Christmas.
The youngsters had got comfy in their seats in the Eastleigh, Hampshire Vue cinema, when the trailer for 15-rated horror Black Christmas began to play, showing someone being stabbed with an icicle.
Panicked parents alerted cinema staff to turn off the gory clip, but it was too late as the children were in tears.
The cinema has blamed “a technical scheduling error”.
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