Hails & Fails – February 24th 2023
As March knocks on the front door of winter, we’ve all been enjoying some glorious sunsoaked days this week – and there have been a number of stellar PR campaigns to brighten our days further.
Charity Save The Children launched a film with the creators of Wallace and Gromit to highlight the plight of refugees, Airbnb are giving us a night at the opera and Aldi is signing up wine lovers for taste testing. It was not a great week for insurers DeadHappy though after their ill-thought-out advert was banned for causing offence.
HAILS
Save the Children partner with Wallace and Gromit creators to mark Ukraine anniversary
Animation studio Aardman and children’s charity Save the Children this week released a short film to highlight the experience of refugee children.
To mark the anniversary of the war in Ukraine, “Home” focuses on how child refugees feel when separated from friends, family, and school in a new and unfamiliar setting.
The four-minute film will be screened in primary schools across Britain alongside its general release. The film follows a small orange circle arriving at a new school in an entirely purple world inhabited by triangular purple characters.
Loads of coverage for this hugely important story this week.
Airbnb offers one night stay with Phantom of the Opera
Airbnb is offering musical fans the opportunity to spend the night at the location that inspired the record-breaking musical Phantom of the Opera.
‘Phantom’ prepares for its final curtain call on Broadway later this year, and was originally inspired by the famous Palais Garnier Opera House in Paris.
The Airbnb stay is available for one night only for two guests, who will stay in the ‘Box of Honour’, the largest opera box in the Palais Garnier.
The lucky overnighters will stay at the opera on Sunday, 16th July, and it will only cost 37 Euros, an homage to the Box of Honour’s box number.
We predict a riot…
Become a taste tester for Aldi wine
Budget supermarket Aldi is giving away bottles of free wine to dozens of shoppers next month – in return for their thoughts.
The supermarket is on the hunt for 30 wine enthusiasts to trial, test and review its brand-new range of supermarket wines as part of the Aldi Wine Club.
Successful applicants will receive three bottles from Aldi’s award-winning range which they will need to test, review and quaff over a six-week period.
The story has won coverage everywhere this week…
Now, where do we sign up?
FAILS
ASA bans life insurance ads featuring serial killer Harold Shipman
The Advertising Standards Agency has this week banned adverts from a life insurance firm which joked about serial killer Harold Shipman.
The social ads for DeadHappy, an insurance firm based in Leicestershire, featured images of Shipman and the text: “Life insurance… Because you never know who your doctor might be.”
The ads have been outlawed for causing serious and widespread offence and distress
The ASA received 115 complaints.
Deary me…
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