Hails & Fails – Jan 15th 2021

Despite the headlines being dominated by a certain outgoing president and Lockdown 3.0, there have been some fantastic PR campaigns this week with Walkers and KFC collaborating to launch a tasty treat, a heartwarming initiative from Poundland plus Marks & Spencer hitting the mark with a chocolate sausage dog. But UK influencers have been getting serious heat online for travelling to ‘work’ in Dubai.

HAILS

Walkers and KFC Collab sets tongues wagging

Great news for fried chicken fans this week after Walkers and KFC joined up to launch the taste of KFC in a crisp. The fast food brands launched two new flavours: Walkers MAX Kentucky Fried Chicken flavour and Walkers MAX Double Crunch Zinger flavour. The internet was alight with excitement and the media was falling over itself to cover the story. Job done!

Walkers and KFC Collab sets tongues wagging

Five-year-old Autistic Poundland fan made employee of the month

Little Harry Lord loves Poundland and picking up bargain items with his mum Melanie but when Covid first hit last year, the little lad missed his favourite shop so his local store sent him some Poundland bunting and stickers.

As Lockdown 3.0 was announced, Poundland brilliantly decided to do something a bit more special – gifting Harry the coveted Employee of the Month award as well as his very own Poundland uniform so that he can play shop at home, along with a badge and a new collectable Poundland lorry. Genius! Cue coverage everywhere.

Five-year-old Autistic Poundland fan made employee of the month

M&S Wins Easter with a Chocolate Sausage Dog

Move over Percy Pig and Colin the Caterpillar… there’s a new Marks and Spencer treat in town!

Introducing Walter, the adorable chocolate sausage dog – who comes as part of Marks & Spencer’s Easter collection.

Walter is made from thick milk chocolate and also features dark chocolate eyes and nose, which makes the adorable pup almost too cute to eat. And he’s won instant fame with media coverage everywhere this week!

M&S Wins Easter with a Chocolate Sausage Dog

FAILS

UK influencers desperate to justify exotic getaways to ‘Covid Casablanca’

With ‘essential work trips’ being a rare justification for travel during the pandemic, influencers in Dubai have spent the week trying to show that their 3,400-mile trip was a necessary part of their work – appearing in videos and paid-for endorsements. Love Island star Anton Danyluk, who has been in Dubai since 10 December even showed a video of his laptop with a view of the skyline behind it and the caption “love my office view”. The nation’s media remains unconvinced and has called them out – with writers dubbing Dubai ‘Covid Casablanca’ while the UAE government cited “a significant acceleration in the number of imported cases” this week.

UK influencers desperate to justify exotic getaways to ‘Covid Casablanca’

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