Hails & Fails – Jan 29th 2021
It’s nearly February already (how did that happen?) and there have been some bloody brilliant PR campaigns this week featuring hits from Senator Bernie Sanders, Network Rail and L’Oréal. The UK Government, unfortunately, found itself being accused of sexism with a social media ad that would have been old fashioned in the 1950s…
HAILS
Bernie Sanders Sells Meme Sweaters For Charity
After becoming a viral sensation because of his choice of attire for Joe Biden’s inauguration ceremony on Wednesday, Bernie Sanders is this week selling a range of sweaters bearing the now-iconic meme-friendly photograph to raise money for charity. The senator, who became the talk of the internet when he wrapped up warm in his winter coat and a pair of mitten for Biden and Kamala Harris’ swearing in, is now using that viral fame to help Meals on Wheels. Brilliant!
Network Rail make Harvey Price a train announcer after inspiring documentary with mum Katie Price
Network Rail has offered Katie Price’s son Harvey Price the opportunity to make an announcement at one of their stations following this week’s heart-warming documentary Harvey And Me. Harvey demonstrated his love for trains during the one-hour film, which showed him and his mum’s journey to find a suitable residential college as he prepares to fly the nest. Bravo for making this young lad’s dream come true…and landing coverage everywhere!
L’Oréal Unveils New Water-Saving Technology For Hair Salons
L’Oréal has unveiled the L’Oréal Water Saver, a sustainable haircare system for salons – a new way to wash and care for hair while saving 80% of the water you’d usually consume while hair-washing and improving the shampooing, conditioning and treatment experience. Good for hair and good for the planet. Bravo! It got tonnes of coverage this week too.
FAILS
UK Government Forced to pull ‘sexist’ pandemic ad
The UK government has been forced to withdraw a ‘Stay At Home‘ Covid-19 ad – the second time in less than a week – after it came under criticism for being sexist.
The social media ad, which incredibly depicts just women doing domestic chores, drew lots of negative attention online this week. While the women in the infographic are seen ironing, homeschooling or cleaning, the only man depicted lounges on the sofa. Welcome back to 1951…
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