Hails & Fails – Jan 8th 2021

Happy New Year! Though 2021 is barely over a week old we’ve already seen PR campaigns winning acclaim across the board. Twitter, telecoms giants Vodafone, Three and BT, and Brewdog all won column inches with headline-grabbing PR campaigns this week. Unfortunately, the year has started off for Prime Minister Boris Johnson much as 2020 ended, with huge controversy and accusations of personal indecision in the face of the growing COVID-19 threat – this week centred around our schoolchildren.

HAILS

Twitter says ‘See Ya’ to 2020 with funny billboard campaign

Twitter waved off 2020 with a brilliant campaign displaying popular, funny tweets about 2020 on billboards and OOH sites across five U.S cities

@Twitter shared pictures of some of the installations that were displayed as part of the campaign, with brilliant lines like ‘I’m not entering 2021 unless I see a trailer’. We loved it – and so did the media.

Twitter says ‘See Ya’ to 2020 with funny billboard campaign

Vodafone, Three and BT offer free data and unlimited broadband for kids studying at home

Three of the biggest telecoms giants have this week released support packages to help families out with data costs if their children are forced to learn from home while schools are shut. 

The mobile networks will provide free unlimited data to disadvantaged children in England after schools shut during lockdown.

They have removed data caps, and mobile operators have provided data packages for children in households that lack broadband. Bravo! And loads of coverage to boot.

Vodafone, Three and BT offer free data and unlimited broadband for kids studying at home

BrewDog in talks with government over turning closed bars into Covid vaccination centres

Independent craft brewer BrewDog is in talks with the UK government about turning its closed bars into temporary COVID-19 vaccination centres.

The Scotland-based company, which was launched in 2007 and it valued at almost £1.5bn, also said it would give anyone vaccinated at one of its bars a commemorative can of beer. Cue tonnes of coverage for this brilliant and timely campaign.

BrewDog in talks with government over turning closed bars into Covid vaccination centres

FAILS

BoJo stokes fury by opening then immediately closing UK schools

Why does PM Boris Johnson always act too slowly and too late on Coronavirus? That’s the question doing the rounds at Westminster and on the lips of every family with schoolchildren this week after BoJo opened and then, within 24 hours, closed all the UK’s schools. Either way, it was a PR disaster for the PM who is already struggling under the weight of accusations that he is ‘dithering’ in the face of the pandemic. 

BoJo stokes fury by opening then immediately closing UK schools

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