British Airways has posted a series of hilarious “out-of-office” emails in different locations around the UK to get us in the holiday mood this week.
Designed to remind us that our holidays are important, the brand’s “Take your holiday seriously” displays realistic out-of-office emails, such as “Hi there, I’m out of office atm. Replying to your email is on my list of things to do. Just below licking a jellyfish. India.”
The OOH and TV ad campaign comes as British Airways claims a 40-year study by the European Society of Cardiology reveals that not taking time off can shorten life expectancy.
And it has won widespread plaudits this week.