New Balance this week showed us what it means to be a modern runner in a new campaign.
Launched with fitness app Strava, the campaign champions less conventional forms of exercise – from chasing after your dog to running for the bus.
New Balance takes a different approach with its new campaign, Every Runner Has A Reason, which aims to dispel existing myths around what it means to be a runner.
The brand wants to engage those who may not yet realise they’re a runner with the campaign video and accompanying posters, which depict unusual forms of exercise ranging from someone running after their takeaway delivery to chasing after their dog in the park.
It’s won lots of media love this week too.