Iconic drinks brand ViMTO had a little fun with its customers this week, using a fun insight into how people say the drink’s name incorrectly.
A common mispronunciation by consumers is to call the fruity drink ViMPTO instead of ViMTO.
So, the brand caused much merriment by officially changing its name to ViMPTO in a hilarious OOH campaign, turning heads when it appeared on huge billboards this week.
Brilliant, funny and showcasing a brand which is clearly in sync with its fans.