Hails & Fails – January 28th 2022

We’re not sure where January went, but there’s been plenty of top notch PR campaigns to celebrate this week as the days whizzed past at lightning speed. North-west city Liverpool unveiled the ultimate selfie spot, Nike signed a deal with a schoolboy doodler and Brazen client Butlin’s launched a nationwide search for a family of ‘Funbassadors’. It was a tough week for McDonalds however, after they upset a community by ruining a much-loved mural.


Liverpool unveils ‘perfect’ giant selfie sign

A new giant Liverpool sign has been unveiled in the city centre.

The artwork spells out the city’s name over 14.5m near Albert Dock and has been commissioned by Liverpool ONE and Culture Liverpool “to symbolise Liverpool’s growing popularity”.

Designed by Liverpool-based Liz Harry, the sign will be transformed with designs from local artists throughout the year, giving visitors repeat reasons to capture selfies at the spot.

It’s won loads of coverage this week already.

Liverpool unveils ‘perfect’ giant selfie sign

Schoolboy signs deal with Nike for his artwork

A 12 year old schoolboy signed an artwork deal with sportswear giants Nike this week.

Joe Whale is so into his art that he used to get told off at school for doodling – earning him the nickname ‘The Doodle Boy’ 

But all that scribbling has paid off as he has now been hired as a “co-creator” for Nike.

The young lad from Shropshire describes the Nike deal as “a dream” and has already won an army of fans across the globe, including Kate and William, the Duke and Duchess of Cambridge, after his art went viral on Instagram.

Great story and tonnes of media attention for it this week.

Schoolboy signs deal with Nike for his artwork

Butlin’s to recruit family of ‘Funbassadors’

Brazen client Butlin’s has launched a national search for a family of Funbassadors after research revealed the average child wants double the amount of quality time with their parents. As ‘The Home of Entertainment’, Butlin’s is recruiting one lucky family to review the shows at its resorts and test out the endless activities on offer, bagging three resort holidays and a £1,000 cash prize in the process! The campaign has generated blanket coverage with over 120 media hits, including multiple hits across each of the red tops and widespread consumer lifestyle and regional coverage, with the Funbassadors webpage seeing huge traffic and unrivalled dwell time.
Butlin’s to recruit family of ‘Funbassadors’


McDonald’s removes diversity mural to make way for advert

McDonald’s has come under fire from residents in Cardiff after painting over one of the town’s most-loved murals.

The artwork depicted a black woman cradling her baby bump wearing a Cardiff City football shirt to help bridge the gap between the local football club and BAME communities.

The mural was only unveiled in April last year and there’s been dismay among residents that the wall was painted over a mustard yellow colour in preparation for the McDonald’s ad.

The local MP has waded into the debate and the fast food chain has been forced into a fast u-turn, claiming that they were unaware of what was on the site prior to the new installation and revealing that they have now instructed the artist to repaint his original mural at the site. 

McDonald’s removes diversity mural to make way for advert

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