Dad of two Gavin Brooks has single-handedly put penile cancer on the national agenda after he set up a dedicated fundraising website following a diagnosis for the rare disease.
Gavin, 45, a former soldier from Crewe, fears 2022 could be his last Christmas with his children after being diagnosed with an aggressive form of penile cancer. So, he set up the Screaming Cockerel webpage.
While continuing to receive treatment at The Christie in Manchester, Gavin is doing everything he can to raise awareness and funds for charity through his #CheckYourCockerel campaign.
His story, with a little help from the Brazen team, has been covered everywhere in the last few days, helping raise crucial funds for the fight against penile cancer and showing the true power of cause-related PR. You can visit Gavin’s website here: https://www.screamingcockerel.com/