Cadbury has launched a competition to find ‘half-and-half Creme Eggs’.
In total, 146 half milk and half white chocolate eggs have been scattered across the country, inside regular Creme Egg wrappers.
There are six eggs worth £10,000 – all hidden in Asda, Co-op, Tesco, Sainsbury’s, Morrisons and other independent retailers. Plus three are eggs worth £5,000 on sale in Waitrose, One Stop and Booker, while four eggs with a £1,000 prize are being sold across Iceland and Booths stores.
A full breakdown of shops and prizes can be found on the Cadbury website and customers won’t know they’ve got a winning egg until they unwrap the sweet treat.
Widespread coverage for this egg-citing, Willy Wonka style campaign.