Hails & Fails – July 16th 2021
The news agenda might be focused squarely on ‘Freedom day’ but the best PR campaigns this week have all been about transformation. Lidl is going carbon neutral, The Stalybridge Buffet Bar has gone all crisps and House Buy Fast has shown how your value can go when you makeover your home. It was, however, a week that London’s Redbridge Central Library would rather forget after a bizarre costume nightmare blew up in their faces.
HAILS
Lidl becomes first discounter to set carbon neutral target
Discount supermarket Lidl has announced ambitious new climate targets that should make them carbon neutral by 2022.
As par of wider commitments made by parent company Schwarz Group, Lidl wants to reduce carbon dioxide emissions from its operations, aligned to limit global warming to 1.5°C by 2030.
Lidl will also aim to reduce its operational emissions by 80 per cent by 2030 across all countries it operates in.
It’s ambitious, brilliant, and got tonnes of coverage this week.
Pub Offers full menu of Crisp Butties
The Stalybridge Buffet Bar, in Stalybridge, Greater Manchester, is offering visitors a selection of crisp sandwiches which start at just £2.25.
The bar, which is situated inside Stalybridge Train Station, has you covered whatever your favourite crisp flavour.
Its crisp and snack menu, which launched this week, includes crinkle cut classics which are placed on ‘thick white bread’ with ‘lashings of butter’. Customers can opt for plain, salt and vinegar, cheese and onion or Canadian ham.
Or customers can go for the ‘not crisp butties’ and choose from pickled onion Monster Munch, Bacon Fries, Scampi Fries, salt and vinegar Squares or Wotsits.
And the media love it!
Revealed: The Celeb style choices that’ll devalue your home
Estate agent House Buy Fast has revealed which celebrity Insta trends you should avoid if you want to sell your home any time soon.
From Jac Jossa’s freestanding bath to the Beckhams’ log burner, these trends are popular on social media but not with house buyers .
Freestanding baths, gold taps and tape-designed walls are all big celeb home trends that will knock piunds off the value of your home when you come to sell.
Home gyms, log burning fireplaces and bi-fold doors are also a big ‘no no’, apparently. House buyers want traditional rooms with traditional settings and fixtures, according to the experts. Who’d a thunk it? Cue tonnes of media coverage (any excuse to wheel out those celeb home interiors shots, eh?)
FAILS
Library Apologises For 'Inappropriate' Monkey Costume At Reading Event
A London library has had to issue an apology after a performer wore a bizarre monkey costume that had a large false bottom and a fake penis attached at an event aimed at encouraging children to take up reading.
Whatever the message they intended it didn’t quite translate, and Redbridge Central Library found themselves in the middle of quite a stir this week.
The costume was worn by an actor from a troupe of performers based in South London but, following complaints from attendees, the performance was stopped and the libraries group has since apologised.
It would be hilarious if it wasn’t so shocking!
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