Hails & Fails – July 23rd 2021
We’ve had a serious heatwave this week and the PR campaigns have been suitably sizzling as a result. Bluebella Lingerie were hot on body shamers, The Queen was hot for pale ale and Tesco pulled out all the stops for hot dogs. It was a week to forget for Tommee Tippee though, after they felt the heat from the nation’s mums.
HAILS
Team GB swimmers pose in lingerie to hit back at body shamers
Team GB synchronised swimmers Kate Shortman and Isabelle Thorpe have experienced body shaming from every corner of social media. Now, as Team GB Olympians, they have taken part in an underwater lingerie shoot to encourage teenage girls to be proud of their bodies.
The pair describe themselves as having “big shoulders, small boobs and small bums”. So they posed in their smalls so they couldn’t hide anything – forcing themselves to be comfortable with their bodies.
Their aquatic shoot for Bluebella Lingerie is part of the firm’s #BeStrongBeBeautiful campaign to get more girls into sport. And their message has been covered everywhere.
The Queen launches a pale ale in memory of Prince Philip
The Queen’s Balmoral estate is launching a pale ale – a favourite tipple of the late Prince Philip.
The Duke of Edinburgh, who died in April, was a famous lover of real ale and even had stocks in his own his private cellar.
Now the estate has launched its own beer called The Invergelder, named after the farm at Balmoral, which will be available in a six-pack.
Cue a bit of a media frenzy around the launch this week…
Tesco staff are checking their car parks looking for hot dogs left in hot cars
Tesco staff have been patrolling their car parks checking for dogs locked in hot vehicles during this week’s heatwave
Working with the RSPCA, the supermarket has trained staff members to recognise the signs of heatstroke and help animals suffering from it as temperatures continue to soar. First launching in Birmingham, Tesco hopes the initiative will roll out across the UK.
“We’re working with the RSPCA and all of our colleagues in store have received training to ensure animal welfare is protected,” Tesco said. “Our colleagues regularly patrol our car parks and are given guidance on what to do if they spot a dog unattended in a car.”
Brilliant and tonnes of deserved coverage this week.
FAILS
Tommee Tippee apologises after recommending bottle-feeding For 'mums who like wine'
Child care company Tommee Tippee been widely criticised for the way it promoted bottle-feeding over breast-feeding this week.
In a post uploaded to the brand’s website titled “Bottle Feeding: Breast Milk or Formula?” the article suggested bottle-feeding was an “attractive option for busy mums, especially those who like their wine, coffee or tuna.”
The article, which has since been amended, prompted a barrage of criticism from both mothers and campaigners and saw the firm post an apology on its Instagram page.
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