A men’s make-up brand launched its debut store in London this week.
War Paint for Men, the world’s first make-up brand for men, opened its doors on Carnaby Street, selling foundation, tinted moisturisers, brow gels, and concealer made for men’s skin.
Their mission is to give men the chance to learn about make-up options and trial products.
The UK-brand won £70,000 investment on BBC’s Dragons’ Den and says it aims to break the stigma of men wearing make-up and challenge masculine stereotypes.
It’s already cleaned up with coverage!