Hails & Fails – July 30th 2021
In a week where the Olympics dominated, we’ve seen some gold medal standard PR campaigns. Aldi went Olympic with its foot-long sushi roll, War Paint For Men launched London’s first ever make up store for blokes and Tulipán raised temperatures for Olympians. It was a week Westminster City Council would rather forget though, after an expensive new ‘hill’ attracted huge criticism.
HAILS
Aldi launches foot-long sushi roll to celebrate the Tokyo Olympics
Budget supermarket Aldi has announced the release of a foot-long sushi roll to mark the 2020 Tokyo Olympic Games.
The mammoth meal is packed with two delicious flavourings to satisfy all tastebuds – katsu chicken, which is topped with black sesame seeds and crispy onions for that extra kick, or a smoked salmon roll that’s sprinkled with mixed sesame seeds.
The sushi roll is part of Aldi’s Specialbuys range and has won coverage everywhere this week.
World's first men's make-up store opens its doors in London
A men’s make-up brand launched its debut store in London this week.
War Paint for Men, the world’s first make-up brand for men, opened its doors on Carnaby Street, selling foundation, tinted moisturisers, brow gels, and concealer made for men’s skin.
Their mission is to give men the chance to learn about make-up options and trial products.
The UK-brand won £70,000 investment on BBC’s Dragons’ Den and says it aims to break the stigma of men wearing make-up and challenge masculine stereotypes.
It’s already cleaned up with coverage!
Tulipán sexes up the Olympics
The Argentinean sexual care brand says it recognizes that the benefits of a healthy sex life rival a nutritious meal or adequate sleep for Olympic athletes, who must perform under great pressure and stress.
So they won headlines this week by sending free sex toys to any Olympians who need to blow off some steam while they are alone in the Olympic village during the Tokyo games. In addition to reaching out to athletes on social media, the brand said it will also send free products to any Tokyo competitors who slide into their DMs.
Cheeky, but it did the trick…widespread media hits galore for the brand this week.
FAILS
Marble Arch mound closes after just 2 days
It was red faces all round for Westminster City Council this week when their £2million man-made hill was labelled a “monstrosity” and closed after just two days.
The disastrous attraction has been dubbed “the worst in London” after being built at the top of Park Lane with views over Hyde Park in a bid to attract tourists back to the West End.
It opened on Monday with a charge of between £4.50 and £8 to climb. But by Wednesday morning, it had closed to everyone except those who had bought online tickets in advance…because it wasn’t ready for purpose. Many have also compared it to the Teletubby house or a slag heap. Ouch!
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