Hails & Fails – July 7th 2023
It’s July at last and we’ve all got our eyes on a summer break. But great PR campaigns never take a day off and there have been plenty of them this week.
This week McDonald’s made sure brides were Lovin’ it, app Petrolprices.com gave us a tool to beat rising fuel costs and credit card Yonder ambushed queues at Wimbledon.
It was a bad week for takeaway giant Subway though after a ‘joke’ about a sub went badly wrong.
HAILS
Brides are Lovin’ it
McDonald’s has launched a wedding catering package that includes 100 chicken burgers and 100 boxes of McNuggets or 100 cheeseburgers and 100 chicken fingers – for under £200!
‘Making wedding moments unforgettable,’ is the slogan for the new wedding package from the fast food giants.
And while it is currently only available in Indonesia, the wedding feast could soon be launched around the world.
Tonnes of coverage for the story this week, as you’d expect.
How to save £226 on petrol this year
A new tool that can help you find the cheapest petrol near you in just seconds – saving drivers up to £226 a year – is winning plaudits everywhere.
Petrolprices.com has won mass national coverage in the same week the government promised a Pumpwatch scheme to help customers find the best deals.
Great timing by the brand which, once registered, you can use up to five times per day to quickly identify where petrol prices are cheapest near your location.
And doesn’t the media just love it…
Yonder 'unofficially' sponsors Wimbledon queue
Credit card Yonder aced some ambush marketing to mark the start of Wimbledon.
The brand says it became the first unofficial sponsor of the Wimbledon queue, putting smiles on the faces of thousands of tennis fans queuing for hours to get into SW19.
Yonder staff arrived early on the first day of the Grand Slam tournament to meet Wimbledon super fans, serving up strawberries and pastries to hungry fans in the queue, entertaining them with games to win a stay at Andy Murray’s hotel in Scotland, and even provided props for photos to entertain the punters.
Yonder launched in 2022 and is backed by ex-footballer Rio Ferdinand. And it was very much game, set and match for this guerrilla marketing stunt.
FAILS
Subway criticised over Titanic sub joke on sign
A Subway restaurant has attracted massive criticism for making a joke about the Titan submarine tragedy that claimed five lives just weeks ago.
Everyone onboard OceanGate’s submersible died after it suffered a “catastrophic implosion” while diving to see the wreckage of the Titanic.
But one Subway restaurant in the US made light of the tragedy in an attempt to get people to eat its sandwiches.
A sign outside the restaurant read: “Our subs don’t implode.”
People are understandably not happy and social media has been heavy on the criticism this week.
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