There’s been a rush by Halifax customers to close their accounts this week after the bank told people who don’t like their staff pronoun badges to leave.
Halifax shared a picture of a nametag on Twitter with Gemma and “she/her/hers” written on it.
They were immediately accused by social media users of “virtue signalling” and responded by tweeting: “We strive for inclusion, equality and quite simply, in doing what’s right. If you disagree with our values, you’re welcome to close your account.”
The tweet has sparked a huge negative backlash.
Even former employee Howard Brown, who became a household name as the face of Halifax for over a decade, branded the bank’s attitude towards customers “disgraceful”.
Account holders have since been swapping to rival banks in their droves, cutting up credit cards and withdrawing assets worth up to £450,000, reports say.
Ouch!