Hails & Fails – July 9th 2021
It’s coming home! After that epic match this week what other epic hails and fails have we seen in the news? Kicking off, Lloyds Pharmacy gave us a fright with what pemanent lockdown could do to our bodies, Tesco broke Twitter with a great play on words and it’s touch and go whether this is a ‘hail or a fail’ but Brewdog has had its latest ad campaign banned. Plus we’ve had a major fail for FINA banning the wearing of Soul Cap’s, designed for afro hair.
HAILS
Lloyds Pharmacy shows us what our bodies will look like in five years
This frightening story was accompanied by great content showing an artist’s impression of what we could look like in five years time if we continue our lockdown habits. Stooped shoulders from working at home, poor eyesight from so much screen time, bad skin from the lack of sunlight and overweight from extra booze, food and lack of exercise, all painted a poor picture of what could happen. Grounded in research and expert comment from the pharmacy, let’s take heed and ditch any bad habits we’ve picked up over the last 18 months.
It’s coming home with Tesco
A great Tweet from Tesco capitalised on the Euros this week with a great play on words claiming it’s where their name came from. If we’d crashed out in the group stages we don’t think they’d have been wanting to claim this as their origins!
Brewdog ad gets banned
This was hit or miss whether it should go in as a hail or a fail. But it’s just tipped over into the hail category (maybe more controversially than some ref’s decisions) as it’s a tried and tested tactic – creating a controversial ad that gets banned in order to create column inches. Their new drink was claimed to be low sugar and alcohol and following just eight complaints it was banned. Brewdog apologised and claimed it was a tongue in cheek ad, suggesting even more that this was a deliberate ploy to get them talked about, controversial but it worked.
FAILS
Black swimmers say swimming cap ban is systemic racism
Soul cap is designed for Afro hair and has been banned from use in the Olympics. However, following a huge online backlash FINA (the federation for international competitions in water sports) has released a statement to say that it’s ‘currently reviewing the situation’ and that it’s committed to ‘ensuring all aquatics athletes have access to appropriate swimwear for competition where this swimwear does not confer a competitive advantage.’ Young swimmers have been left heartbroken by the decision.
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