John Lewis has launched a rental service for children’s clothing.
In partnership with The Little Loop, a children’s clothing rental platform, the service currently offers a range of 48 items including dresses, blazers, hoodies, tops and trousers.
The rental service works by subscription and gives parents and carers three plans to choose from.
There has been an increase in clothing rental services in recent years as campaign groups work to raise awareness of fashion’s impact on the planet.
According to the Waste and Resources Action Programme, Britons throw away around £140 million worth of wearable clothing every year.
Responsible and a headline winner.