Hails & Fails – June 1st 2022
With the Queen’s platinum Jubilee this week, we’ve put together a special Hails & Fails edition featuring Brazen’s best Jubilee campaigns to have made headlines this year. No fails this time…just 100% hails. Sit back, crack out the flags, bunting and champers and enjoy a run down of the stories that gave Brazen clients serious cut-through during one of the busiest news periods of the year.
HAILS
Barmy Brits Go Bunting Bonkers
Brits have gone Jubilee mad – so we issued a story for online marketplace OnBuy, which showed Jubilee items like bunting and flags had seen an incredible 4000% sales increase and were in danger of selling out across the UK ahead of the Jubilee weekend, potentially leaving revellers struggling for those Jubilee party essentials. It won headlines everywhere, including The Guardian, Independent, MSN, Yahoo, Mirror, People and many more.
Bargain Max reveal which toys are the Royal children’s favourites
Online toy store Bargain Max worked with former royal butler Grant Harrold to reveal which toys are banned from the royal household and which toys the royal kids really love to play with – winning 34 hits right across the media.
The toys provided to the children of the royal family have been consistent over the years, but classic toys are a staple, with traditional wooden toys remaining prevalent even with the current generation of Royals.
And those traditional toys are making a big comeback with kids everywhere loving rocking horses, train sets and doll houses.
Pub makes huge throne made of roast dinner ingredients
The Bramley Farm pub in Manchester has started celebrations for the Queen’s Platinum Jubilee early by changing their name and making a throne from carvery ingredients.
The Farmhouse Inns pub has rebranded as Ma’amhouse Inns in a tribute to Her Majesty ahead of her 70-year anniversary as monarch.
But the managers of the pub in Altrincham, Manchester, didn’t stop there, as they approached food artist Nathan Wyburn to make something a bit special – and created a throne fit for the Queen but made completely out of roast dinner ingredients, including Yorkshire puddings, roast potatoes and broccoli.
Headlines galore!
Britain’s favourite Jubilee cake is revealed…and it’s a bit controversial
Dr. Oetker Baking conducted research to reveal the nation’s favourite cake ahead of the Jubilee weekend, and to be honest, the result was a bit of a surprise.
The study of 2,000 Brits found that chocolate, lemon drizzle and Victoria sponge were among the most popular flavours, but it was CHEESECAKE that took the top spot with 37 per cent of the vote.
In the run up to the weekend when cake will be a staple of most Jubilee parties – the study also revealed that the average adult will consume 72 portions of cake every year, most often for special occasions. But 41 per cent of us will have a slice of sponge just because we fancy something sweet.
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