A powerful campaign, The Last Photo, from CALM (the Campaign Against Living Miserably) highlighted that many individuals who appear perfectly happy to those around them, go on to sadly take their own lives. The campaign imagery, made up of the smiling, final images of suicidal people, was displayed as a pop-up exhibition to challenge stereotypes around suicide. This clever campaign drew attention to an important topic and successfully kickstarted a conversation around this issue on social media and in the press.