Hails & Fails – June 24th 2022
This week, we’ve seen a powerful campaign draw attention to misconceptions around suicide, a Royal Mail Pride project that’s won the consumer stamp of approval and a gruesomely good deal launched at the Dungeons. Sadly, not every PR moment has been worth celebrating, something the Soccer Aid stars perhaps ought to have realised.
HAILS
Moving exhibition highlights the 'real face of suicide'
A powerful campaign, The Last Photo, from CALM (the Campaign Against Living Miserably) highlighted that many individuals who appear perfectly happy to those around them, go on to sadly take their own lives. The campaign imagery, made up of the smiling, final images of suicidal people, was displayed as a pop-up exhibition to challenge stereotypes around suicide. This clever campaign drew attention to an important topic and successfully kickstarted a conversation around this issue on social media and in the press.
Stamped with Pride
Royal Mail won blanket national press praise for its set of eight Pride Month stamps, which feature inspired by historic LGBTQ+ moments and pride celebrations, including the first official UK Gay Pride march. The stamps, created in consultation with the business’ LGBT network, were art-directed by NB Studio and illustrated by the award-winning artist Sofie Birkin. Happy Pride month!
A bloody brilliant deal
York and Edinburgh Dungeons teamed up with the NHS to mark National Blood Week and won plaudits from The Sun, Daily Record and local titles galore for their bloody brilliant partnership, which offered free entry in exchange for a blood donation. The volume of donors has dropped since the pandemic and the NHS is currently on a massive drive to increase numbers for vital operations.
FAILS
Five-star bash branded ‘tone deaf’
A post-Soccer Aid party for participating stars was branded inappropriate by consumers and media, as celebs including Liam Payne were spotted immediately enjoying expensive champagne at Nobu after urging the public to donate to charity throughout the evening. Definitely not an incident to toast to…
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